Are marketers technologists? According to Whitney Bouck, COO of HelloSign, they ought to be. Whitney has spent years marketing to CIOs, and she thinks that marketers need to be just as much of technology junkies as the people they market to.

On this episode of Marketing Trends, Whitney explains how to make that idea a reality, and she also talks about her current work at HelloSign, why she decided to become a COO after a career in marketing, and how to market highly technical products.

Are marketers technologists? According to Whitney Bouck, COO of HelloSign, they ought to be. Whitney has spent years marketing to CIOs, and she thinks that marketers need to be just as much of technology junkies as the people they market to. On this episode of Marketing Trends, Whitney explains how to make that idea a reality, and she also talks about her current work at HelloSign, why she decided to become a COO after a career in marketing, and how to market highly technical products.

Technology-Driven Marketing with Whitney Bouck, COO of HelloSign

What happens when marketing’s sharpest minds pull back the curtain? Hosted by Stephanie Postles, Marketing Trends drops listeners into the world of trailblazing CMOs, CEOs, and visionaries who share their journeys and groundbreaking strategies. From navigating the balance between automation and human touch to leading teams through unprecedented transformation, you’re getting an unfiltered look at the lessons and ideas driving the industry forward. Whether you're leading a team or aspiring to innovate, Marketing Trends is your new secret weapon.

Share Technology-Driven Marketing with Whitney Bouck, COO of HelloSign

Sign up to save your podcasts

Technology-Driven Marketing with Whitney Bouck, COO of HelloSign

Technology-Driven Marketing with Whitney Bouck, COO of HelloSign

More shows like Marketing Trends

The GaryVee Audio Experience

Social Media Marketing Podcast

The Amy Porterfield Show

HBR IdeaCast

The Digital Marketing Podcast

Marketing School - Digital Marketing and Online Marketing Tips

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

The Martell Method w/ Dan Martell

NerdWallet's Smart Money Podcast

The Story

Mission Daily

IT Visionaries

Education Trends

The Future of Cities

The Journey

The CMO Podcast

Find Your Mission

Think Fast Talk Smart: Communication Techniques

Hidden In Plain Sight

Up Next In Commerce

The Artificial Intelligence Show

Business X factors

The Fleet

Marketing Against The Grain

The Mel Robbins Podcast

HBR On Leadership

Experts of Experience

Life with Pets