Medical Spa Insider

Terri Ross on Women Shaping the Future of Aesthetics

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This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with renowned aesthetic practice consultant and sales coach Terri Ross for a candid conversation ahead of the Women in Aesthetics Leadership Conference (WALC). With over 20 years in the aesthetics industry, Ross opens up about her own journey in leadership and discusses challenges, opportunities and success strategies for women leading in aesthetics today. Listen for:

  • Terri’s return to consulting and her passion for helping practices scale with integrity;
  • The changing role of women in aesthetic leadership;
  • Why culture, training, and data are the three non-negotiables for sustainable success;
  • How to lead through turbulence, from private equity pressures to regulatory uncertainty;
  • Why sales training isn’t optional for medical aesthetic practices;
  • A preview of Terri’s WALC panel on “Culture, Capability, and Change,” and her call for industry-wide collaboration and accountability;
  • The future of aesthetics: AI, commoditization, and the urgent need to define the industry’s identity.

    • Join Terri Ross and other industry leaders at WALC, October 3–5, 2025, at Terranea Resort. Expect real talk, real strategy and a community of women committed to doing things the right way.

    Note: Episode may contain strong language.

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    Music by Ghost Score

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    Medical Spa InsiderBy American Med Spa Association - AmSpa
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