Hiring the right people is the single most impactful decision a business can make. In this episode, Ralph Burns and Josh Hill break down Tier 11’s time-tested hiring system, sharing how to attract, assess, and secure top talent—without wasting hours on the wrong candidates. From leveraging LinkedIn outreach to using automation tools like JazzHR, they reveal how to streamline the hiring process while keeping it personal. Learn why a sniper-like approach to recruiting outperforms traditional job boards, how to use knockout questions to filter applicants, and why discovery calls are essential in evaluating culture fit. Whether you’re hiring your first employee or scaling a global team, this episode will help you hire smarter, faster, and more effectively.

Chapters:

• 00:00:00 - Kicking Off: Hiring Smarter, Not Harder
• 00:00:56 - Meet Josh Hill: The HR Sniper Behind Tier 11’s Hiring Strategy
• 00:02:45 - The Secret to Hiring Right: Why Core Values Matter More Than You Think
• 00:04:02 - Finding Rockstars: The LinkedIn Recruiting Playbook
• 00:06:33 - How to Craft Outreach Messages That Actually Get Responses
• 00:07:46 - The Discovery Call Hack: Filtering Candidates Without Wasting Time
• 00:16:21 - Automating Your Hiring Process: How JazzHR Saves Hours
• 00:26:49 - Stop Wasting Time: How to Eliminate Bias in Hiring
• 00:27:08 - The Must-Ask Questions That Reveal True Experience
• 00:28:20 - AI & Automation: The Hiring Game-Changer You Need
• 00:29:51 - AI vs. Human Judgment: The Future of Recruitment
• 00:30:43 - Why Discovery Calls Are the Make-or-Break Hiring Step
• 00:35:43 - Simulation Tasks: The Ultimate Test for Candidate Success
• 00:42:44 - The Hiring Cheat Code: Using Data to Make the Right Decision
• 00:50:31 - Onboarding Done Right: How to Keep A-Players Once You Find Them
• 00:52:04 - Wrapping Up: Next Steps to Transform Your Hiring Process

LINKS AND RESOURCES:

• JazzHR
• Episode 674: Use This Foolproof Framework to NEVER Make a Bad Hire Ever Again!
• Episode 663: How to Make Your Present Better by Making Your Future Bigger
• Email Josh
• Tier 11 on YouTube
• Get Your Marketing Performance Indicators™ Checklist Now!
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

www.AdRoll.com/PT

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https://www.activecampaign.com/

https://www.NEXTInsurance.com/perpetual