Ahhh. Hooks and headlines. Not only are they the first thing your audience sees and reads, but they're also a KEY indicator as to whether or not your audience will decide to continue to read on, the next line, and the next line, and the next line.

A powerful hook, therefore, as the great Mr Ogilvy puts it, is a big deal. It's such a big deal that it'd account for 80 cents in the dollar you spend. Lose your audience in the hook and headline. And they likely won't see, know, or read the rest of what you've got.

In this episode, I dive into:

• What exactly is a hook and why it matters
• The curiosity gap, and how you can leverage it to write a great hook
• 3 methods to writing a killer hook

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