Struggling to show up authentically on social media? In this episode of Crafted Entrepreneur, I chat with Jade Poole, a social media manager, mom, and entrepreneur, who has mastered the art of turning her life into a captivating story on Instagram. Jade shares her journey of starting her social media agency while 8 months pregnant, the strategies that helped her grow, and how to make social media work for you, whether you’re just starting out or looking to level up your game.

Jade discusses the power of storytelling, showing up consistently, and overcoming the fear of sounding too salesy on social media. If you've been struggling with confidence, creating content, or building an engaged audience, this episode offers practical tips and inspiration to help you build a strong social media presence.

Episode Highlights

• Jade’s Journey: How Jade started her social media agency while 8 months pregnant and built it into a six-figure business.
• Storytelling on Social Media: Why storytelling is more effective than simply listing your services and how to use it to connect with your audience.
• Balancing Posts and Stories: The importance of using both feed posts and stories to nurture your audience and grow your account.
• Nurturing Your Confidence: Tips for overcoming the fear of showing up on social media and how to gain confidence through practice.
• Building a Brand Strategy: How to create a brand strategy that feels authentic to you and your business.

Key Moments

• 01:11 - 01:33: Jade shares how she makes her life on social media feel like a reality show that people love to watch.
• 02:24 - 02:51: The moment Jade decided to start an LLC and dive into social media management.
• 05:32 - 06:02: How joining Facebook groups and posting daily on social media helped Jade gain her first clients.
• 07:05 - 07:33: Jade’s advice on how to avoid sounding salesy and use storytelling to attract clients.
• 13:54 - 14:21: Why balancing grid posts and stories is crucial for nurturing your audience and building trust.
• 21:29 - 22:11: Jade's defining moment that led to her six-figure business: hiring before she was ready and delegating tasks.

Ready to level up your social media game? Connect with Jade on Instagram @jadepool_ for free tips, advice, and insights on how to rock your social media presence. Follow along for more on how to build a brand that resonates with your audience and takes your business to the next level. Don’t forget to mention you heard her on the podcast!

Links + Resources:

• Are you charging what you're worth? Grab my free Profit Accelerator Pack for Coaches and stop leaving money on the table.
• Discover Your True Desires: Get my book What Do You Really Want? to uncover the path to more abundance, meaning, and connection.
• Achieve Your Goals with Executive Coaching: Apply for personalized coaching and unlock your full potential with my executive coaching program.
• Maximize Your Impact with GameChangers: Increase your income, portfolio, and impact by joining GameChangers. Get started today!
• Stay Informed and Inspired: Stay up-to-date with all my latest insights, tips, and resources by visiting my site. Visit CaylaCraft.com

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