August 12, 2025

The $20 Billion Lie: What the Fertility Industry Doesn’t Want You to Know

1 hour

In this powerful and eye-opening conversation, I sit down with the founders of WeNatal, a company redefining preconception health for both women and men. Together, we dive into the overlooked science of Trimester Zero—the 3 - 4 months before trying to conceive—and why this time frame can be a game-changer for both natural conception and IVF outcomes. This episode breaks down the science, dispels myths, and provides tangible, realistic steps you can take to optimize your fertility—without the stress of perfectionism.

We also unpack why the conversation around fertility needs to shift from being a “women’s health” issue to a team sport.

About the WeNatal Founders:

After experiencing miscarriages just a week apart, best friends Vida and Ronit were left devastated and searching for answers. Despite being healthy and on prenatal vitamins, doctors dismissed their losses as “random” or “age-related.” Digging deeper, they discovered a missing piece in fertility care: men’s health. Determined to change that, they partnered with experts, pored over research, and created a science-backed prenatal system for both women and men. What began as a personal mission has grown into WeNatal—a movement giving couples the knowledge, tools, and products to support conception, pregnancy, and the lifelong health of future generations.

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Get a free month of WeNatal’s Rest + Digest magnesium when you subscribe today at wenatal.com/neuroexperience

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Subscribe to The Neuro Experience for more conversations at the intersection of brain science and performance. I'm committed to bringing you evidence-based insights that you can apply to your own health journey.

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I’m Louisa Nicola — clinical neuroscientist — Alzheimer’s prevention specialist — founder of Neuro Athletics.

My mission is to translate cutting-edge neuroscience into actionable strategies for cognitive longevity, peak performance, and brain disease prevention.

If you're committed to optimizing your brain — reducing Alzheimer’s risk — and staying mentally sharp for life, you’re in the right place.

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Topics discussed:

00:00:00 — The #1 thing ruining women’s fertility

00:03:09 — Trimester Zero: preconception importance00:05:14 — Male fertility: sperm quality & regeneration

00:06:42 — Epigenetics & passing traits to children

00:08:36 — Role of mitochondria in egg quality

00:10:46 — Myth-busting egg quantity vs. quality & aging

00:12:07 — Environmental changes & food nutrient depletion

00:17:10 — Plastics, toxins & lifestyle adjustments

00:21:25 — AMH (Anti-Müllerian Hormone) misconceptions

00:28:08 — Fertility industry concerns & preparing for conception

00:32:01 — Biological vs. chronological age in fertility

00:38:09 — IVF, diet changes & improved outcomes

00:42:01 — Key supplements: CoQ10, PQ, omega-3s

00:48:48 — Supplement regulation & quality control

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By Louisa Nicola & Pursuit Network

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