Summary

In this episode, Tanner Mullen discusses the evolving landscape of customer behavior in 2026, emphasizing the importance of understanding and adapting to these changes in the home service industry. He highlights the significance of value in sales, the role of trust as an invisible currency, and the need for businesses to engage with the new age buyer who is increasingly impatient and has high expectations. Mullen stresses the importance of speed and urgency in the buying process, introducing strategies like 'lever pulling' to improve business outcomes. He encourages listeners to adopt a growth mindset and leverage community resources for success in the coming year.