In this week's episode, Shane Kidwell and Sean Zalmanoff, co-founders of Next Level, share their insights on how to engage in more organic conversations and attract additional applications during an unstable market. They introduce their 3, 2, 1 Strategy, which involves focusing on specific actions that matter and making them non-negotiables in your day-to-day. By following this strategy for 30 days, they guarantee that you will receive an additional application.

1:14 – 3,2,1 Strategy Introduction

13:41 – The 2 in 3,2,1 Strategy 

20:36 – The 1 in 3,2,1 Strategy

Takeaways: 

Being intentional with your business and building your sphere will help you succeed in this unstable market.

In today’s digital world you are the brand, so you need to make sure you are engaging in conversations.

By making these genuine connections you can help people feel good. And by helping people feel good and making money while doing it, you’re more likely to keep this going for 30 days or longer.

Make sure not to overthink this strategy. One thing you’re doing can be used two to three different times within different media depending on who you are targeting.

Quotes:

“There's nothing more important when you’re an originator in an unstable market than having a clear plan.”

“You can have great effort but if you’re running in circles you’re not going very far.”

“We can guarantee that if you do this for the next 30 days you are going to get an additional application.”

“The number one thing lacking in originators business right now is having enough organic conversations.”

“The art of being a top producing salesman/woman is creating engagement with people and building your sphere.”

“Do everything with intention and you will grow your business.”

Show Links:

Community Platform: www.BecomeNL.com 

Podcast Partner: https://leadpops.com/mortgage/partners/nextlevel/ 

Social Media:

Facebook - https://www.facebook.com/NextLevelLoanOfficers/ 

YouTube - https://www.youtube.com/channel/UCwSyHzkvBri1YWJSH7df1CQ 

LinkedIn – https://www.linkedin.com/company/next-level-loan-officers/about/