The marketing landscape has changed big time, and today’s buyers are more cautious, more skeptical, and taking way longer to say yes.

In this episode of Ill Communication, I’m breaking down the three essentials your business needs to sell with more clarity and ease in 2025, especially in what many experts are calling a “trust recession.”

We cover:

• How to clarify your core message so your dream clients immediately know you’re talking to them
• Why your brand voice and personality are more important than ever (and how to show up like you across every touchpoint)
• What it really means to have a strategic sales plan so you’re not scrambling last minute or repeating the same rushed copy every launch

This episode is your permission slip to pause, recalibrate, and rework the way you market and sell with a strategy that’s thoughtful, flexible, and designed for real results.

Plus, I’ll introduce you to Copy Camp, my summer sales and messaging accelerator built for high-touch founders who want to finish the year strong without the hustle.

🔥 Join me around the campfire at https://kimkiel.com/copycamp

Questions about Copy Camp or the Joy of Copy Club? 

Hit me up!

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Text me a question or comment!