Do you love Brain Driven Brands but only have 20 minutes to spare today? We’ve got some great news for you - in this episode, Sarah and Nate break down the top 3 simple messaging tweaks Original Grain has put in place this year that has made them well over $1M…and they’re all psychology-based.

Studies referenced:

"The effects of repetition frequency on the illusory truth effect" (Hassan & Barber, 2021 – Cognitive Research: Principles and Implications)

"The Fresh Start Effect: Temporal Landmarks Motivate Aspirational Behavior"

(Dai, Milkman, Riis – 2014, Management Science)

"Distinction Bias: Misprediction and Mischoice Due to Joint Evaluation"

(Hsee & Zhang, 2004 – Journal of Behavioral Decision Making)

CoHost: Nate Lagos

Twitter: https://x.com/natelagos

LinkedIn: https://www.linkedin.com/in/natelagos/

Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

 

Learn more at: https://www.tetherinsights.io/

Twitter: https://x.com/SarahLevinger

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Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

 

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Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf