Ralph talks about the big questions clients are asking as they gear up for 2025: planning strategies, managing campaign expectations, and optimizing ad performance. He breaks down examples from brands across various sectors—covering everything from case studies on large national brands to niche and hospitality businesses. Ralph shares insights on how Tier 11 approaches campaign iterations, creative strategies for user-generated content, and the layered landscape of influencer marketing. This episode is packed with straightforward, no-nonsense advice for making solid marketing moves that can set businesses up for a strong start to the new year.

Chapters

• 00:00:00 - Introduction and Solo Host Spotlight
• 00:00:35 - Preparing for Strategic Shifts in 2025
• 00:01:55 - Frequently Asked Client Questions
• 00:03:49 - National Brand Case Study
• 00:07:29 - Insights from a Hospitality Sector Case
• 00:11:10 - Success Story: Niche Business Tactics
• 00:14:42 - Mastering Campaign Frequency & Strategy
• 00:19:16 - Creating Powerful UGC Content
• 00:25:30 - Levels of Influence: A Guide to Marketing Strategies
• 00:29:35 - Final Thoughts and Audience Connection

LINKS AND RESOURCES:

• Episode 638: The 2-Step Google Strategy to Blow Up Your Service or Lead Gen Business
• Episode 637: [‘Case’ Case Study] How Tier 11 Grew this eComm Brand 40% in 6 Months
• Tier 11 on YouTube
• Get Your Marketing Performance Indicators™ Checklist Now!
• Billo
• Yotpo
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

www.AdRoll.com/PT

https://www.NEXTInsurance.com/perpetual

https://perpetualtraffic.com/advertise-with-us/

https://www.activecampaign.com/