Ian Leslie is the CMO at US homewares brand Industry West. It all started with Industry West in 2010… now they have a Shopify store and B2B sales reps, with sales of over $20m a year.

He's back on the show AGAIN to share his latest insights on the eCommerce market with host Chloe Thomas and all of you listening.

Always insightful, in this episode we discuss:

• The main decision to move from Magento to Shopify
• How do you enhance interaction with B2B customers on Shopify?
• Why they're redesigning their Shopify store already
• The four best marketing strategies used by Industry West
• What is the significance of customer research in decision-making?
• The surprising role of SMS marketing

Time stamps:

[08:19] Hoping for the best iteration of the site. 

[11:52] Encourage the team to understand customers and trade.

[13:55] Direct mail with unique promo codes drives results.

[18:31] Catalogs are costly, but direct mail is more manageable.

[20:50] The Book explores free will and decision-making process.

[23:21] Essential analytics and audience targeting.

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