What if I told you that your sales page might be turning buyers away before they even click? Courtney Fanning joins us to dig into why people buy (or don’t). From the socializer who shops based on vibes to the thinker who reads every last FAQ, Courtney walks us through the four buyer types—and how your messaging needs to shift if you want to convert each one.

Listen in as we chat about how your business stage affects your buying behavior, why done-with-you offers are such a wild ride to sell, and how to adapt your messaging without burning it all down. If you’ve ever been confused by crickets on your sales page, this one’s for you.

Find it Quickly:

00:24 - Meet Our Guest: Courtney Fanning

01:14 - The Fascinating World of Buyer Personas

02:59 - The Four Buyer Types

06:05 - Deep Dive into the Socializer

09:12 - Understanding the Director

11:08 - Exploring the Relator

13:20 - Insights on the Thinker

14:55 - Blending Buyer Types and Sales Strategies

19:52 - Adapting Sales Messaging for Business Growth

24:38 - Navigating Post-COVID Business Shifts

25:17 - Adapting Messaging for New Audiences

25:52 - Small Changes, Big Impact

26:29 - The Power of Relationship Marketing

28:45 - Crafting Effective Sales Pages

30:04 - Understanding Buyer Types

33:56 - Leveraging AI for Copywriting

39:56 - Balancing DIY and Done For You Programs

Mentioned in this Episode:

Sarah Blakely

Interact

Blog Post on the 4 Buyer Types

thiscantbethathard.com

Claude

ChatGPT

Connect with Courtney

bigpicturecopywriting.com

bigpicturecopywriting.com/quiz

instagram.com/bigpicturecopywriting