In this episode, Keith Kalfas breaks down the five essential elements every business owner must understand and master to grow a profitable landscaping or home-service business. Pulling insights from James Clear's Atomic Habits, business mentors like Bob Proctor and Brandon Vaughn, and his own decade-plus of entrepreneurial experience, Keith gives a clear roadmap to leveling up your business—starting with YOU.

"When you take yourself and your business absolutely serious, that's when your customers take you serious—like a tuning fork."– Keith Kalfas

Topics Covered:

• YOU – The Foundation of Your Business

  Your business can only be as strong as the person running it. Keith shares why prioritizing your health, mindset, sleep, schedule, and spiritual foundation is the first step to success. "Put the oxygen mask on yourself first."

• Your Market

  Understanding your market is essential—even if it feels saturated. Competition is a sign of demand. Show up consistently, take yourself seriously, and you'll rise into the top 10% faster than you think. Learn how value perception helps you charge more and serve better.

• Your Marketing

  Marketing is simply promising a specific result to the marketplace. From social media and door hangers to branding and CRM messages, Keith explains how to build a marketing engine that attracts customers nonstop. When you fall in love with marketing, you'll never run out of business.

• Your People

  Stop doing everything yourself. Keith breaks down the importance of building a team, leveraging technology, and eliminating exhausting "context switching." He also shares how tools like Jobber's AI receptionist can handle calls and admin work so you can focus on growth.

• Your Systems

  Systems are how you reach your goals—consistently and predictably. Keith explains the MAPS framework (Marketing, Administration, Production, Sales) and the difference between:

  • Soft systems: communication methods, workflows

  • Hard systems: equipment, tools, physical infrastructures

  Learn how systems thinking works, why it creates business synergy, and how even major companies like Coca-Cola run on these principles.

I ONLY do this once a year. Get 15 years of my systems, training, courses, and coaching for 93% OFF. 🔥 Get the Black Friday Bundle here: 👉 https://www.keithkalfas.com/blackfriday You'll get:

• Landscaping Business Startup Course
• High-Profit Landscaping Secrets
• Business Marketing Blueprint
• Business Money Blueprint
• Two weeks FREE inside the Untrapped Alliance private coaching group

And more… This offer ends soon. Don't miss it.

Connect with Keith

Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas

Resources and Websites:

Start Getting Leads Now https://www.footbridgemedia.com/keith

The Untrapped Alliance: https://www.keithkalfas.com/alliance

Resources You Need To Build A Successful Business https://www.keithkalfas.com/resources

🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series

Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs

LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16

Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs

Get Ballard: https://www.ballard-inc.com/

Easy Budgeting Blueprint: keithkalfas.com/budget

Smartphone Video Creation Guide: Keithkalfas.com/smartphone

Identifying Your Superpower: Keithkalfas.com/superpower

Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence

Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways

LevelUp Your Landscaping Business to $100K and beyond: https://www.keithkalfas.com/LEVELUP