Let’s talk about why Facebook and Instagram ads fail even when you aren’t doing anything “wrong.” I see this constantly with smart business owners who have solid offers… and still watch their ad spend light itself on fire.

I walk through why agencies often kill early profitability, why scaling means becoming an ad creative machine (whether you like it or not), and why mixing funnels inside one ad account can quietly wreck performance. We also talk about the emotional vs. mathematical budget trap—and why “starting small” often feels safer but actually prolongs confusion and burnout.