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Katelyn Bourgoin has amassed over 63k subscribers and earned $1M in revenue—in 2024 alone!

She runs the popular newsletter Why We Buy. It's my favorite newsletter when it comes to buyer psychology.

And in this deep dive walkthrough, I'm giving you a rundown of how she's built and monetized her newsletter. And then later this week, Dylan and I have Katelyn on the show talking all about how she's pivoting her consulting business to a full-on newsletter business. 

Get 75+ Growth Levers used by top newsletters: https://growthinreverse.com/gll/
Join a community of others building their newsletters: https://growthinreverse.com/pro/

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LINKS MENTIONED

• Katelyn on LinkedIn 
• Katelyn's Newsletter
• Katelyn's GIR Deep Dive 
• Check out ALL the Growth In Reverse Deep Dives → https://growthinreverse.com/archive/

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Connect with Chenell:
→ Chenell on LinkedIn
→ Chenell on Bluesky
→ Chenell on Twitter
📬 https://growthinreverse.com