These Pricing Mistakes That Are Killing Your Practice

Pricing is the single biggest lever in whether your business thrives—or keeps you stuck. And here’s the truth: in working with over 800 practice owners, we’ve never told anyone they were overpriced. Ever.

In this episode, we share:

• The most common pricing mistakes that cost practice owners thousands (sometimes millions!)
• Why packages are hurting your practice more than you realize
• The fallacy of waiting for the “perfect time” to raise prices
• Why being busy—or even having a waitlist—means it’s time to charge more
• How money mindset issues sneak into your pricing decisions

We’ve made these mistakes ourselves at PelvicSanity, and we’ve seen them across hundreds of businesses. This episode will help you stop undercharging, gain confidence in your pricing, and protect the long-term health of your practice.

Build a More Profitable Business - Business Accelerator Program

And if you want to take your business to the next level (as a solopreneur or multi-clinician practice), we'll take you step-by-step through what you need to do inside the inside the Business Accelerator Program. Apply now for the next cohort 👉 www.pelvicptrising.com/accelerator

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health.   PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016.  It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes.  Together, Jesse and Nicole have helped 700+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them! 

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!