Thinking about opening a second studio?

Before you sign that lease or paint that second set of walls, you need to listen to this episode.

Because here's the brutal truth: most studio owners jump to a second location way too soon—and it ends up nearly destroying the first one.

In this episode, we’re unpacking the real checklist to know if you’re actually ready to expand—or if you're about to double your chaos.

Here’s what we’re covering: -Why growing too soon will cost you way more than just money -The real reason your second studio won’t feel anything like your first -How to know if Studio 1 is truly ready (or if it’s still held together by duct tape) -The 9-point checklist you must pass before opening another location -Why a “good deal” on a lease could still sink your business -What to do if you’ve already signed a lease—but you’re not ready -The fastest way to stabilise two studios before everything crashes -How to restructure your team and leadership to survive the jump -The 3 proven paths to scale your studio empire without losing your mind … and a whole lot more

Chapters:

⏳ [00:00] The Exciting (and Dangerous) Leap from Studio 1 to 2

⏳ [01:00] Why Doubling Means Doubling Costs—Not Just Doubling Revenue

⏳ [06:00] The Second Studio Syndrome: What Really Goes Wrong

⏳ [11:00] The 3 Levels of Business Growth (And Why Most Owners Are Stuck at Level 1)

⏳ [16:00] The ‘Ready for Studio 2’ 9-Point Checklist

⏳ [24:00] 3 Different (and Proven) Paths to Expanding Safely

⏳ [29:00] Already Signed the Lease? Here's Your Emergency Plan

⏳ [36:00] Team, Scoreboards, and The Leadership Shift You Must Make

⏳ [38:00] How to Scale Without Chaos—and Actually Love Running Two Studios

Hope you enjoy!

Want free resources?

DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’.

https://www.youtube.com/@GeronimoUnfiltered

WANT MORE:

To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan

Connect with us:

Geronimo: https://www.instagram.com/thegeronimoacademy?igsh=MTQ4bDZ2aTR6Ym43dA==

Doza: https://www.instagram.com/hey.doza