HVAC Plumbing Profits: Stop Selling Boxes! Discover how to break free from the "box sales" mentality and unlock significantly higher margins by focusing on repairs and optimizing airflow. This video dives deep into a game-changing business model that prioritizes customer satisfaction and long-term relationships over simply selling new units. Learn how to effectively cross-promote between your plumbing and HVAC divisions to generate a consistent stream of leads and revenue. Understand the power of building a referral-based culture within your company and with your customers to reduce reliance on expensive marketing like Google.