The Action Catalyst

Rachel Cruze is a seasoned communicator and presenter who has been speaking to groups as large as 10,000 for nearly a decade. The daughter of Dave Ramsey, today she uses the knowledge and experiences from growing up in the Ramsey household to educate America’s students and young adults on the proper ways to handle money and stay out of debt. Rachel is a regularly featured in all genres of national and local media across the country. You can pre-order her newest book, Love Your Life, Not Theirs, at rachelcruze.com.

Show Highlights:

Social media has made it easier than ever to compare our lives to others. @rachelcruzeComparing ourselves to others is the most damaging money habit we have. @rachelcruzeComparisons not only steals your joy, but your paycheck. @rachelcruzeYou end up spending too much money to keep up a lifestyle that you think everyone else is living and you’re missing out on. @rachelcruzeSocial media isn’t all reality – it’s someone else’s highlight reel. @rachelcruzeComparison is a battle no one ever wins. @rachelcruzeIf you’re going to live without debt and with less stress and worry, you must form healthy money habits. @rachelcruzeEither you have to take control of your money, or your money takes control of you. @rachelcruzeThe purpose of a budget is not to limit your freedom, but to give you freedom. @rachelcruzeIt's never too early or too late to do better with your money. @rachelcruze5 Ways to Stop Comparing Yourself to Others:Limit your intake – of materialism.Practice Daily GratitudeBe Debt FreeFocus on GivingMonitor Investable Income

To pre-order your own copy of Rachel's book, Love Your Life, Not Theirs, visit rachelcruze.com!

The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

TERRI L. SJODIN is the author of Scrappy and Small Message, Big Impact. She is the principal and founder of Sjodin Communications, a public speaking, sales training, and consulting firm. For more than twenty years she has served as a speaker and consultant for Fortune 500 companies, industry associations, academic conferences, CEOs, and members of Congress. She lives in Newport Beach, California.

Show Highlights:

Scrappy and grit live on the same continuum. Nothing irritates the persistence person more than scrappy person finding a workaround. @terrisjodinYou have to get access into the door to make things happen. @terrisjodinExecute scrappy effort before something can happen. @terrisjodinKeep it classy and scrappy. @terrisjodinOrdinary people that are rethinking the process. @terrisjodinThe effort will get you in the door but not going to get you the deal, you still have to do the work. @terrisjodinA little bit of irritation creates the drive to action. @terrisjodinGetting scrappy is a choice to play big in a way that fits you. @terrisjodinWhat can I do that will have a really big impression each day? @terrisjodinEveryone has a scrappy spirit within them. @terrisjodinScrappy people don't just try once. @terrisjodin"Fail at what you don't want so might as well take chance on what you love." – Jim Carrey3 Things can result from a scrappy play: It worksNothing happensNot received wellYou don't have to score on every play, just advance the ball. @terrisjodin

Visit www.scrappy-thebook.com to pre-order your copy of SCRAPPY today!

The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

TERRI L. SJODIN is the author of Scrappy and Small Message, Big Impact. She is the principal and founder of Sjodin Communications, a public speaking, sales training, and consulting firm. For more than twenty years she has served as a speaker and consultant for Fortune 500 companies, industry associations, academic conferences, CEOs, and members of Congress. She lives in Newport Beach, California.

Show Highlights:

Scrappy and grit live on the same continuum. Nothing irritates the persistence person more than scrappy person finding a workaround. @terrisjodinYou have to get access into the door to make things happen. @terrisjodinExecute scrappy effort before something can happen. @terrisjodinKeep it classy and scrappy. @terrisjodinOrdinary people that are rethinking the process. @terrisjodinThe effort will get you in the door but not going to get you the deal, you still have to do the work. @terrisjodinA little bit of irritation creates the drive to action. @terrisjodinGetting scrappy is a choice to play big in a way that fits you. @terrisjodinWhat can I do that will have a really big impression each day? @terrisjodinEveryone has a scrappy spirit within them. @terrisjodinScrappy people don't just try once. @terrisjodin"Fail at what you don't want so might as well take chance on what you love." – Jim Carrey3 Things can result from a scrappy play: It worksNothing happensNot received wellYou don't have to score on every play, just advance the ball. @terrisjodin

Visit www.scrappy-thebook.com to pre-order your copy of SCRAPPY today!

The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

Cole is an entrepreneur, investor, award-winning speaker and founder of Thrive. Cole started his career investing in real estate and has progressed to investing in large funds, start-ups, and angel investing. He has been on stage speaking to audiences about investing/entrepreneurship around the world collectively for over 2,000 hours. Cole’s vision behind creating Thrive: Make Money Matter is to change the way businesses are run forever, creating a new breed of “For-Purpose Entrepreneurs” directing profitable businesses that focus on a local or global initiative.

Show Highlights:

Ferraris are great but feeding hungry kids is better. @colehatterI decided to make what I can do for others the purpose of business, not what I can do for myself. @colehatterIt’s no secret that some of the wealthiest people are infatuated with giving back because it is in our DNA to want to care for others. @colehatterIf you make your money matter you will find more reward personally than from anything else you could spend your money on. @colehatter

The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

Cole is an entrepreneur, investor, award-winning speaker and founder of Thrive. Cole started his career investing in real estate and has progressed to investing in large funds, start-ups, and angel investing. He has been on stage speaking to audiences about investing/entrepreneurship around the world collectively for over 2,000 hours. Cole’s vision behind creating Thrive: Make Money Matter is to change the way businesses are run forever, creating a new breed of “For-Purpose Entrepreneurs” directing profitable businesses that focus on a local or global initiative.

Show Highlights:

Ferraris are great but feeding hungry kids is better. @colehatterI decided to make what I can do for others the purpose of business, not what I can do for myself. @colehatterIt’s no secret that some of the wealthiest people are infatuated with giving back because it is in our DNA to want to care for others. @colehatterIf you make your money matter you will find more reward personally than from anything else you could spend your money on. @colehatter

The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

Bruce Turkel has helped create some of the world’s most compelling brands including Miami. Bruce has worked with Hasbro, Nike, American Express, Charles Schwab, Citicorp, Discovery Networks, Bacardi, Sol Melia Hotels, Azamara Club Cruises and many more great companies.

A captivating speaker and author, Bruce has spoken at MIT, Harvard, TEDx, and hundreds of corporate and industry conferences. Bruce appears regularly on FOX Business and has been on CNN, ABC, CBS, and NPR. He has been featured in The New York Times, Fast Company, Communication Arts, and AdWeek.

Show Highlights:

Everyone’s trying to do something and nothing happens until something gets sold. @BruceTurkelStop talking about yourself, start talking about your audience. @BruceTurkelThe biggest problem is that people jump to “ready, aim, fire” before they figure out why they matter. @BruceTurkelInstead of trying to be unique, try to find your POD: point of difference and point of distinction. @BruceTurkelAim not to be perfect or unique but different and distinct. @BruceTurkelDoing all the things that we have to do keeps us from doing the things we need to do. @BruceTurkelWho does your customer want to be? @BruceTurkelDon’t try to sell your customer what they’re buying. Sell them who they will be AFTER they’ve purchased your product. @BruceTurkelA good brand makes you feel good; a great brand makes you feel good about you. @BruceTurkelDon’t think just about what you do but how what you do exists in the context of who your customer is and why they matter. @BruceTurkel

Click here for more information about Bruce and to grab your own copy of All About Them.

The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

Bruce Turkel has helped create some of the world’s most compelling brands including Miami. Bruce has worked with Hasbro, Nike, American Express, Charles Schwab, Citicorp, Discovery Networks, Bacardi, Sol Melia Hotels, Azamara Club Cruises and many more great companies.

A captivating speaker and author, Bruce has spoken at MIT, Harvard, TEDx, and hundreds of corporate and industry conferences. Bruce appears regularly on FOX Business and has been on CNN, ABC, CBS, and NPR. He has been featured in The New York Times, Fast Company, Communication Arts, and AdWeek.

Show Highlights:

Everyone’s trying to do something and nothing happens until something gets sold. @BruceTurkelStop talking about yourself, start talking about your audience. @BruceTurkelThe biggest problem is that people jump to “ready, aim, fire” before they figure out why they matter. @BruceTurkelInstead of trying to be unique, try to find your POD: point of difference and point of distinction. @BruceTurkelAim not to be perfect or unique but different and distinct. @BruceTurkelDoing all the things that we have to do keeps us from doing the things we need to do. @BruceTurkelWho does your customer want to be? @BruceTurkelDon’t try to sell your customer what they’re buying. Sell them who they will be AFTER they’ve purchased your product. @BruceTurkelA good brand makes you feel good; a great brand makes you feel good about you. @BruceTurkelDon’t think just about what you do but how what you do exists in the context of who your customer is and why they matter. @BruceTurkel

Click here for more information about Bruce and to grab your own copy of All About Them.

The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

Clayton Morris is the weekend anchor for FOX & Friends on The FOX News Channel, husband and father of two (almost three) amazing children. He is a real estate investor with a passion for helping people reach financial freedom.

Show Highlights:

There has been a shift in software design towards simplicity. @ClaytonMorrisOur brain is not meant to house extraneous tasks. @ClaytonMorrisIn today’s digital age our perceived threats are different. @ClaytonMorrisFor most people, we have about 1 “power hour” of true focus and productivity. @ClaytonMorrisMost of us aren’t pursuing meaningful goals in this digital age and that’s the problem. @ClaytonMorrisWe must allow more space in our lives to pursue our meaningful goals. @ClaytonMorrisDigital anxiety comes from not knowing where we’re going and what we’re doing. @ClaytonMorris

You can find Clayton and learn about the Freedom number by visiting Morrisinvest.com

The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

Clayton Morris is the weekend anchor for FOX & Friends on The FOX News Channel, husband and father of two (almost three) amazing children. He is a real estate investor with a passion for helping people reach financial freedom.

Show Highlights:

There has been a shift in software design towards simplicity. @ClaytonMorrisOur brain is not meant to house extraneous tasks. @ClaytonMorrisIn today’s digital age our perceived threats are different. @ClaytonMorrisFor most people, we have about 1 “power hour” of true focus and productivity. @ClaytonMorrisMost of us aren’t pursuing meaningful goals in this digital age and that’s the problem. @ClaytonMorrisWe must allow more space in our lives to pursue our meaningful goals. @ClaytonMorrisDigital anxiety comes from not knowing where we’re going and what we’re doing. @ClaytonMorris

You can find Clayton and learn about the Freedom number by visiting Morrisinvest.com

The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

Dave Murray, a former client of The DiJulius Group, joined The DiJulius Group after 20 years of experience in Customer service, marketing, and sales, primarily in the sports and entertainment industry. Dave’s experience has varied from leading call centers and front-line team members, to working closely with key partners and stakeholders.

Dave has been personally trained on the methodology created by John DiJulius, and uses it regularly with clients including Anytime Fitness, Carnival Cruise Lines, TravelCenters of America, and many more. As a Senior Customer Experience Consultant with The DiJulius Group, Dave leads clients in generating ideas, turning those ideas into systems, and then implementing and executing them enterprise wide. He is also an accomplished keynote speaker full of insight and wit; leaving audiences motivated, entertained and walking away with great content to implement immediately.

Show Highlights:

A lot of businesses see customer experience as an expense instead of an investment. @DavidDMurrayThe experience you provide is the one true way to differentiate yourself from the competition. @DavidDMurrayA successful customer service statement is one that every employee in the company understands, recognizes what it means for their roll and knows how to act on it. @DavidDMurrayBe aware of how you treat every person you contact within the company, even the doorkeeper. @DavidDMurrayThink beyond that singular transaction. @DavidDMurrayMake the most of the time you have with your customer, listen and build your customer intelligence. @DavidDMurray

Find more on Dave Murray and the Dijulius Group by clicking here.

The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!