The Action Catalyst

The Action Catalyst

By Southwestern Family of Podcasts - Southwestern Family of CompaniesBusinessEntrepreneurshipEducationSelf-Improvement
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The Action Catalyst episodes

  • Be Willing to Zig and Zag with Warren Struhl: Episode 263 of The Action Catalyst Podcast
    Warren Struhl has spent the last 28 years starting, nurturing, and building businesses. Warren’s current business passion is MyPhoto, which is the world’s easiest way to take any digital photo and make it into a handcrafted photo product for walls, desks, and shelves. His television commercials can be seen nationally.At the age of 28, Warren founded his first business, PaperDirect, Inc., when he recognized the potential growth of laser and inkjet printers. Available for the first time in 1989, Warren’s invention of specialty paper products created a new industry. Through his catalog, PaperDirect became a highly successful business reaching $100 million in sales with one million customers when Warren sold the business to a Fortune 500 company. Since the sale of PaperDirect in 1993, Warren has started, nurtured, and invested in 30 plus companies which he documented in his book, Starting Them Up, published in 2011.Some of Warren’s most notable business activities include Popcorn, Indiana, PaperDirect, Successories, White Cloud Consumer Products, Blue Moon Mexican, American Registry and Vitals.com. Warren has received many distinguished awards including Entrepreneur of the Year in New Jersey in 1994 by Ernst & Young and Entrepreneur of the Week by Yahoo Finance in 2008. He has written several articles on business including a column in Inc. Magazine and has also been featured over the years in several news outlets including CNBC, CNN, The Wall Street Journal, Forbes, and FOX Business.



    Show Highlights:



    When you tell people your business idea and you don’t get a reaction, you’re probably not on to something. -Warren StruhlThe most polarizing ideas are the ones that absolutely win. -Warren StruhlYour idea really does have to be well thought out, it has to be unique, and you have to ask a lot of people what they think. Whether you have laughter, or constructive criticism, or “Wow, this is the greatest idea ever!”, you’ve got to listen. Don’t get defensive. -Warren StruhlIf you don’t have people that are obsessed–not passionate, not excited, but obsessed–about walking through a wall to be successful,  your chances are diminished. -Warren Struhl[You need] the ability to zig and zag. Listen to your customers and be flexible. -Warren StruhlUnfortunately, you need to know when to hold ’em and know when to fold ’em, as Kenny Rogers used to say. -Warren StruhlThe most important thing for me in a business is balance. -Warren StruhlIf you outline the pitfalls beforehand and think it through, even though it’s scary, when those things happen it will be easier to deal with because you’ve already talked about them. It also prepares you psychologically that there are going to be pitfalls. -Warren Struhl



    Warren’s closing thoughts: You have to have a DNA of wanting it, of being inspired. For people that aren’t wired, you can read as many books and listen to as many podcasts as you want and still not make it to the next level.



    The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!
    41 min
  • Be Willing to Zig and Zag, with Warren Struhl (Photography, Printing, Business, Entrepreneurship)

    Warren Struhl has spent the last 28 years starting, nurturing, and building businesses. Warren’s current business passion is MyPhoto, which is the world’s easiest way to take any digital photo and make it into a handcrafted photo product for walls, desks, and shelves. His television commercials can be seen nationally.At the age of 28, Warren founded his first business, PaperDirect, Inc., when he recognized the potential growth of laser and inkjet printers. Available for the first time in 1989, Warren’s invention of specialty paper products created a new industry. Through his catalog, PaperDirect became a highly successful business reaching $100 million in sales with one million customers when Warren sold the business to a Fortune 500 company. Since the sale of PaperDirect in 1993, Warren has started, nurtured, and invested in 30 plus companies which he documented in his book, Starting Them Up, published in 2011.Some of Warren’s most notable business activities include Popcorn, Indiana, PaperDirect, Successories, White Cloud Consumer Products, Blue Moon Mexican, American Registry and Vitals.com. Warren has received many distinguished awards including Entrepreneur of the Year in New Jersey in 1994 by Ernst & Young and Entrepreneur of the Week by Yahoo Finance in 2008. He has written several articles on business including a column in Inc. Magazine and has also been featured over the years in several news outlets including CNBC, CNN, The Wall Street Journal, Forbes, and FOX Business.

    41 min
  • Maximize Every Day with Debbie Turner: Episode 262 of The Action Catalyst Podcast
    Debbie Turner recently retired after nearly three decades in the media business. Most recently, she was the Vice President of Television Operations for the E.W. Scripps Company, overseeing 33 stations in 24 markets. Prior to the merger of Scripps and Journal Communications in 2015, Turner was the Executive Vice President of Journal Broadcast Group, responsible for the group’s television stations in ten markets. She spent more than 20 years at the CBS affiliate in Nashville, TN, the majority of which was as the President and General Manager, until Landmark Communications sold the station to Journal Communications in 2012. Under Turner’s leadership, the Nashville station became the top-rated one in the market and is consistently one of the top performing CBS affiliates in the country. Turner began her career as an auditor for Price Waterhouse. A CPA, she received her BBA degree from the College of William and Mary.



    Turner is active in the Nashville community and has served on a variety of boards including the Community Foundation of Middle Tennessee, Leadership Nashville, and the Center for Non-Profit Management. She has also served on the CBS Affiliate Board, Tennessee Association of Broadcasters, and the National Association of Broadcasters Education Foundation.



    Turner was recognized as the 2012 General Manager of the Year/mid markets by Broadcast and Cable, was named one of Nashville’s top 100 Leaders by Celebrate Magazine, and is a past Inductee into the YWCA’s Academy for Women of Achievement. The National Academy of Television Arts and Sciences Mid-South Region recently announced that Turner will receive the Governor’s Award for Lifetime Achievement at the upcoming Emmy Awards celebration in February.



    Show Highlights:



    [In a transition of power period], you’ve got to do it in such a way that is respectful to the prior regime and respectful of the people. Give them a chance. -Debbie TurnerIf I err in any direction, I err on the side of transparency with my team. -Debbie Turner[In regards to travel] When I was home, I was present. -Debbie TurnerI build a team around me that is smarter than me that feel comfortable challenging me and challenging any process out there. Collectively, 9/10 times, we are able to achieve a solution. -Debbie TurnerEvery once in a while, you’ve got to look at the big picture and make decisions based on the whole picture of your life, not just one narrow path. -Debbie TurnerI always look at things with the perspective that “Okay, this is important but it’s not up there with the end of the world, saving the world, etc.” -Debbie TurnerI woke up every single day of my career happy to go do what I did. -Debbie Turner



    Debbie’s closing thoughts: Maximize every day. Live life to the fullest. Good is gonna come. That doesn’t mean you’re not going to have to make choices to make that happen. If I felt my career was dead-ending a little bit, do you know what I would do? I would go do something else! You just change your path now and then so that you can get affirmed in other areas rather than just working in one position. You have to make your own destiny.



    The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!
    55 min
  • More with Moore: Debbie Turner, Episode 262

    More with Moore is Action Catalyst host Dan Moore's reflections and commentary on discussions with each of his esteemed and accomplished guests.

    In this segment, Dan dissects Episode 262, with Debbie Turner, who spent over 3 decades as a media executive.

    9 min
  • Maximize Every Day, with Debbie Turner (Media, TV, Communications, Broadcast)

    Debbie Turner recently retired after nearly three decades in the media business. Most recently, she was the Vice President of Television Operations for the E.W. Scripps Company, overseeing 33 stations in 24 markets. Prior to the merger of Scripps and Journal Communications in 2015, Turner was the Executive Vice President of Journal Broadcast Group, responsible for the group’s television stations in ten markets. She spent more than 20 years at the CBS affiliate in Nashville, TN, the majority of which was as the President and General Manager, until Landmark Communications sold the station to Journal Communications in 2012. Under Turner’s leadership, the Nashville station became the top-rated one in the market and is consistently one of the top performing CBS affiliates in the country. Turner began her career as an auditor for Price Waterhouse. A CPA, she received her BBA degree from the College of William and Mary.


    Turner is active in the Nashville community and has served on a variety of boards including the Community Foundation of Middle Tennessee, Leadership Nashville, and the Center for Non-Profit Management. She has also served on the CBS Affiliate Board, Tennessee Association of Broadcasters, and the National Association of Broadcasters Education Foundation.




    Turner was recognized as the 2012 General Manager of the Year/mid markets by Broadcast and Cable, was named one of Nashville’s top 100 Leaders by Celebrate Magazine, and is a past Inductee into the YWCA’s Academy for Women of Achievement. The National Academy of Television Arts and Sciences Mid-South Region recently announced that Turner will receive the Governor’s Award for Lifetime Achievement at the upcoming Emmy Awards celebration in February.




    Show Highlights:




    [In a transition of power period], you’ve got to do it in such a way that is respectful to the prior regime and respectful of the people. Give them a chance. -Debbie TurnerIf I err in any direction, I err on the side of transparency with my team. -Debbie Turner[In regards to travel] When I was home, I was present. -Debbie TurnerI build a team around me that is smarter than me that feel comfortable challenging me and challenging any process out there. Collectively, 9/10 times, we are able to achieve a solution. -Debbie TurnerEvery once in a while, you’ve got to look at the big picture and make decisions based on the whole picture of your life, not just one narrow path. -Debbie TurnerI always look at things with the perspective that “Okay, this is important but it’s not up there with the end of the world, saving the world, etc.” -Debbie TurnerI woke up every single day of my career happy to go do what I did. -Debbie Turner




    Debbie’s closing thoughts: Maximize every day. Live life to the fullest. Good is gonna come. That doesn’t mean you’re not going to have to make choices to make that happen. If I felt my career was dead-ending a little bit, do you know what I would do? I would go do something else! You just change your path now and then so that you can get affirmed in other areas rather than just working in one position. You have to make your own destiny.




    The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

    56 min
  • From Fear to Fun with Greg Muzzillo: Episode 261 of The Action Catalyst Podcast
    Greg Muzzillo founded Proforma in 1978, one year after graduating from college. He started the company’s franchising operations in 1986. Today, Proforma has more than 700 franchise offices worldwide with over $500 million in sales. The company has been named in Inc. magazine’s list of the 500 Fastest Growing Private Companies in America three times.



    Prior to founding Proforma, Mr. Muzzillo worked with the auditing firm of Haskins & Sells (predecessor to Deloitte & Touche).



    In addition to his duties at Proforma, Mr. Muzzillo has founded a staffing franchise company, ProTalent. He serves on the Board of Directors of the University of Florida Entrepreneurship & Innovation Center, served on the Board of Directors of the International Franchise Association, and served on the Board of Trustees at the University of Tampa.



    Greg and his wife, Vera Muzzillo, CEO of Proforma, have 10 children and three grandchildren. Together, they serve on the Board of Directors of the University of Florida Entrepreneurship & Innovation Center and co-sponsor the $50,000 annual Big Idea Gator Business Plan Competition.



    Show Highlights:



    Our mission is to help our franchise owners’ dreams come true. -Greg MuzzilloIt’s kind of a holy obligation. If somebody trusts us with their dreams, we owe it to them to do our best to help those dreams come true. -Greg MuzzilloNo doesn’t mean no. No means “Ask me again tomorrow.” -Greg MuzzilloThere are three steps to success: 1. Fear 2. Comfortable 3. Wealth -Greg MuzzilloWhen you start making the real money, you can hire all the people to do the stuff that ain’t fun and then you can just do the fun. -Greg MuzzilloWhen a person is at the comfortable stage, they have a decision to make. They can say, “I can stay comfortable” or “I can go ahead and experience some more discomfort, some more paying the price, so more pain, maybe a little bit more fear, to hit that next level.” Then they can start to invest and move into that next stage of wealthy and fun. -Dan Moore



    Greg’s closing thoughts: The world isn’t closing in on you, it’s just perspective. We need to choose love. The news is so negative–turn off the news! Get rid of that negativity and find the positive. Find the love. It’s just as easy to love as it is to hate. When you get negative, you attract negativity and more of the same bad stuff to yourself. Some people are magnets for failure and they don’t even know it. Get positive and positive stuff will stick to you. Find positivity and love and success will find you.



    The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!
    45 min
  • From Fear to Fun, with Greg Muzzillo (Franchising, Entrepreneurship, Innovation, Business)

    Greg Muzzillo founded Proforma in 1978, one year after graduating from college. He started the company’s franchising operations in 1986. Today, Proforma has more than 700 franchise offices worldwide with over $500 million in sales. The company has been named in Inc. magazine’s list of the 500 Fastest Growing Private Companies in America three times.

    Prior to founding Proforma, Mr. Muzzillo worked with the auditing firm of Haskins & Sells (predecessor to Deloitte & Touche).

    In addition to his duties at Proforma, Mr. Muzzillo has founded a staffing franchise company, ProTalent. He serves on the Board of Directors of the University of Florida Entrepreneurship & Innovation Center, served on the Board of Directors of the International Franchise Association, and served on the Board of Trustees at the University of Tampa.

    Greg and his wife, Vera Muzzillo, CEO of Proforma, have 10 children and three grandchildren. Together, they serve on the Board of Directors of the University of Florida Entrepreneurship & Innovation Center and co-sponsor the $50,000 annual Big Idea Gator Business Plan Competition.

    45 min
  • More with Moore: Mac Anderson, Episodes 259 and 260

    More with Moore is Action Catalyst host Dan Moore's reflections and commentary on discussions with each of his esteemed and accomplished guests.

    In this segment, Dan dissects Episodes 259 and 260, with Mac Anderson, founder of Inspire Kindness, and previously Simple Truths and Successories, Inc.

    10 min
  • Keeping a Positive Attitude with Mac Anderson (Part 2 of 2): Episode 260 of The Action Catalyst Podcast
    Mac Anderson is the founder of Simple Truths and Successories, Inc., the leader in designing and marketing products for motivation and recognition.



    These companies, however, are not the first success stories for Mac. He was also the founder and CEO of McCord Travel, the largest travel company in the Midwest, and part owner and vice president of sales and marketing for Orval Kent Food Company, the country’s largest manufacturer of prepared salads.



    His accomplishments in these unrelated industries provide some insight into his passion when speaking to many corporate audiences on a variety of topics, including leadership, motivation, and team building. Mac has authored or co-authored twenty-five books that have sold more than four million copies.



    Show Highlights:



    You’ve got to learn to manage your attitude. -Mac AndersonOne of the keys to managing your attitude is to reinforce the positive. -Mac AndersonIf you’re a leader of a team, the minute you’re down, they’re going to be doubly down. -Mac AndersonFirst of all, you have to believe in what you’re doing, so you need a purpose and a mission to believe in. -Mac AndersonBelief fuels passion. -Mac AndersonWhen you’re hiring someone, you have to look at two things: 1. Are they talented at what they do? 2. Do they have the right attitude? If they don’t, they’ll pull people down. -Mac AndersonOne of the greatest qualities of a leader is the willingness to listen and ask questions. -Mac AndersonThe key to listening is wanting to hear. -Mac AndersonSo many times, it’s the one degree that separates the good from the great. -Mac AndersonHaving a 212 mindset makes it very difficult to just coast [through life]. -Mac AndersonCompanies don’t succeed; people do. -Mac Anderson



    Mac’s closing thoughts: To make the world a better place, we need to make it a little kinder. Not only will you feel better, but everyone you touch will feel better too. [Dan suggests]: Listen to the song, “Try a Little Tenderness” by Otis Redding.



    The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!
    46 min

About The Action Catalyst

From the publisher's feed

The Action Catalyst interviews top leaders and achievers, sharing hard-earned tips and advice to help you uncover your inspiration and gain valuable insights to overcome setbacks, defeat mediocrity, and reach your goals in life, business, and beyond.

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