The Rebooting's Brian Morrissey joins me from Cannes, where OpenAI is pitching advertisers, creators are becoming media brands, and thousands of people are still flying across the Atlantic to meet with people they could see back home. We talk about what's changed in advertising, what's changed in media, and why Cannes keeps getting bigger.

We also get into why the ad industry's biggest gathering feels increasingly disconnected from the ads themselves; why CMOs are the real celebrities of Cannes; how creators like Emily Sundberg fit into the modern marketing ecosystem; and whether AI is actually transforming advertising—or just giving everyone a new buzzword to put on a slide deck.

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