Marketing Over Coffee Marketing Podcast

The Agency Lifecycle


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In this Marketing Over Coffee:

Learn about the agency lifecycle from Ryan Watson, Partner at Upsourced

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Brought to you by our sponsors: The Mailworks and LinkedIn

How Upsourced got to servicing creative agencies exclusively

What are the metrics that an agency should focus on?

What are the four stages of the agency lifecycle?

10:50 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc

At which stages can you safely stay?

The Heirarchy of Financial Needs

Fixing a gross margin problem

20:59 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Measuring AGI (Agency Gross Income) and is it relevant?

Managing and optimizing staffing

If it’s all bad, pick one, don’t ignore it.

Building a strong capacity model

Learn more at UpsourcedAccounting.com or on their YouTube Channel

Follow John and Chris on LinkedIn

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Our theme song is Mellow G by Fonkmasters.

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Marketing Over Coffee Marketing PodcastBy John Wall and Christopher Penn

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