Ignoring it. Or trying to automate everything and breaking their business.

Both will lose.

There's a third path - and it takes 45 minutes to set up.

Try Gerry - our free AI sales roleplay bot → https://bit.ly/p-gerry-sales-call-bot

Get a free 15-minute studio check-up → https://bit.ly/p-your-studio-check-up

Claude Code found $2.3 million of hidden money in our business in five minutes.

Stuff we'd been chasing for two years. Four people couldn't crack it. AI did it in five.

But the first place most studio owners go with AI is sales.

That's the one thing you should never automate.

In this episode, Doza and Geronimo Head Coach Ryan walk you through the three Northstar principles that stop you breaking your business with AI - and the three workflows every studio owner can have running by Friday.

Try Gerry - practice your sales script with our free AI roleplay bot → https://bit.ly/p-gerry-sales-call-bot

— The 3 Northstar principles that stop you breaking your business with AI

— Why you should never automate sales (and what happens if you do)

— Why "departments are dead" and workflows are replacing them

— Workflow 1: How to build an email marketing project that sounds like you

— Why Claude beats ChatGPT for gym owners (and the exact stack to switch to)

— Workflow 2: How to turn voice recordings into team playbooks in minutes

— Workflow 3: The HR project that scripts hard team conversations for you

— Why you're now the Chief Sprinkle Officer in your own business

— The "AI Friday" rule that stops you wasting your week down the rabbit hole

— How to use AI in a Pilates studio, yoga studio or gym without breaking what's already working

If you've been ignoring AI - or breaking your business trying to use it…

Listen now.

Tools mentioned in this episode:

— Claude → https://claude.ai

— Claude Code → https://claude.com/code

— Wispr Flow → https://wisprflow.ai

Chapters

00:00:00 Claude Code found $2.3M in 5 minutes

00:01:32 The trap most studio owners are walking into

00:02:51 Northstar 1 — Don't start with AI, start with workflows

00:03:33 Northstar 2 — Skin to skin (human in the loop)

00:04:09 Why you should never automate sales

00:06:04 Northstar 3 — You're still the operator (the Iron Man rule)

00:07:49 Workflow 1 — Email marketing project

00:10:39 Wispr Flow — the tool that changes everything

00:14:03 Why most studios get email dead wrong

00:15:36 Workflow 2 — Playbook builder

00:17:51 You're the Chief Sprinkle Officer now

00:19:38 Workflow 3 — HR project (the whisper in your pocket)

00:22:48 The "AI Friday" rule

00:23:42 Where to start on Monday