The And She Looked Up Podcast

Recording this week's episode felt like a moving target! I recorded it on Feb 8th and the news moves so fast that it was hard to keep up. I'm sure you'll notice a few things in here that have since changed. 

Having said that, this week's episode was born out of the launch of a trade war Canadians didn't ask for. The threats of tariffs and, frankly, annexation, have made this a very scary time for all Canadians. But with things in so much flux I decided to make this a more general episode. I share some strategies creative entrepreneurs in the arts can employ to build resilience against global chaos as well as helping you have a clearer understanding of how any kind of tariff can impact your business. We'll go over the three keys you need to focus on in the back end of your business as well as the importance of adapting your  marketing tactics  and creating greater financial stability for yourself.

This is a great episode for creatives who...

⭐️  need to understand the potential impact of tariffs on their creative businesses 
⭐️  need to review their pricing strategies for long term sustainability during a trade war
⭐️  are looking for ways to stabilize their expenses and cost of materials
⭐️  want to lean into values based marketing (and being Canadian) during this time
⭐️  need to think about diversifying revenue and trying to ensure as much financial stability as possible

OTHER HELPFUL  EPISODES: 

• EP154: Makers, Artists & Creatives: Here's How to Find Your Customers
• EP110: Navigating Economic Uncertainty While Running a Creative Business
• EP098: Aligning Your Values with Your Business
• EP082: Budget & Hybring Pricing Models for Creatives
• EP081: Premium Pricing Models for Your Creative Business

You can find Melissa at finelimedesigns.com, finelimeillustrations.com or on Instagram @finelimedesigns.

You can connect with the podcast  on:

• Instagram at @andshelookedup 
• Facebook 
• YouTube 
• Tik Tok at @AndSheLookedUp

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.

Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.

Winner of the 2024 Canadian Book Club Awards for fiction, Susan Wadds, author of "What the Living Do", shares her inspiring journey from aspiring poet to published novelist. But we also discuss the power of community and connection in the creative process. Susan fosters safe communities for other creatives through her workshops and retreats while also creating additional revenue streams for herself and she shares with us just how she does that!

This is a great episode for creatives who...

⭐️ want to learn more about the value of creating safe spaces for other creatives in their niche
⭐️ want some insights on community-building among creatives
⭐️ are curious about the Amherst Writers and Artists method
⭐️ are looking for practical advice for aspiring writers to pursue their passion
⭐️ are curious about Susan and her novel "What the Living Do"

This episode is brought to you by our Premium Subscriber Community on Patreon and Buzzsprout

MENTIONED IN THIS EPISODE: 

• find Susan at writeyourwayin.ca, or on Instagram @deepamwadds, Facebook, YouTube, or Substack
• What the Living Do on Indigo 
• Amherst Writers and Artists
• Canadian Book Club Awards

You can find Melissa at finelimedesigns.com, finelimeillustrations.com or on Instagram @finelimedesigns.

You can connect with the podcast  on:

• Instagram at @andshelookedup 
• Facebook 
• YouTube 
• Tik Tok at @AndSheLookedUp

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.

Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.

Subscriber-only episode

Canadian small business owners - including artists and makers - are facing the uncertainty of potential US tariffs in 2025. So what can we do? 

While we have no say in whether or not another country decides to levy tariffs against us, we do have the ability to prepare ourselves to weather what could turn out to be a few clouds on an otherwise pleasant day or a full on tornado that rips up the landscape. The truth is right now, we just don't know. But don't stick your head in the sand and wish it all away or ignore it until it happens. This is one instance where preparation is not only key, it's doable. This subscriber only episode looks at some proactive strategies that can help you shore up your creative business in the face of uncertainty.

You can connect with the podcast on:

• Instagram at @andshelookedup
• Facebook
• YouTube
• Tik Tok at @AndSheLookedUp

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.

Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.

As we close out 2024, Heather and Melissa reflect on the ups and downs of the past year and look ahead to what's coming in 2025. This episode highlights the core theme of finding joy amid challenges as we close out one year and being another.

Here's a quick recap of what we get into!

• Recap of 2024 and its unexpected challenges 
• Importance of joy in art and creativity 
• Personal growth through grief and creativity 
• Strategies for nurturing community and connection 
• Setting intentions for a vibrant 2025 
• Encouragement to embrace personal projects and small victories

This episode is brought to you by our Premium Subscriber Community on Patreon and Buzzsprout.

You can find Melissa at finelimedesigns.com, finelimeillustrations.com or on Instagram @finelimedesigns.

You can find Heather at heatherlynnetravis.com or on Instagram @heathertravis.

You can connect with the podcast  on:

• Instagram at @andshelookedup 
• Facebook 
• YouTube 
• Tik Tok at @AndSheLookedUp

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.

Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.

Award winning poet and writer Kim Fahner joins the show this week to share her creative journey and discuss the importance of forming a community of our peers. Forging nurturing and supportive connections with other creatives in a country as vast, and empty, as Canada can feel like a huge challenge - particularly for those in smaller or rural communities. We also discuss the copyright implications of AI for creators and why it's so important to support Canadian creatives and the businesses that support them more than ever.

Kim is the author of multiple poetry books as well as her debut novel, The Donoghue Girl, released earlier this year. She is also the first vice-chair of The Writer's Union of Canada, a teacher and an editor for Consilience, an online journal that explores the spaces where the sciences and arts meet.

This is a great episode for creatives who...
⭐️ are looking to forge new connections with their peers
⭐️ are considering mentoring or being mentored in the new year
⭐️ have thought about publishing poetry or are curious about the small press community in Canada
⭐️ are concerned about the copyright implications of AI and how it might impact our creativity

This episode is brought to you by our Premium Subscriber Community on Patreon and Buzzsprout

MENTIONED IN THIS EPISODE: 

• find Kim at kimfahner.com or on Instagram at @kimfahner or on X at @modernirish
• The Donoghue Girl
• Consilience Journal
• The Writer's Union of Canada
• Latitude 46 Publishing
• Turnstone Press

You can find Melissa at finelimedesigns.com, finelimeillustrations.com or on Instagram @finelimedesigns.

You can connect with the podcast  on:

• Instagram at @andshelookedup 
• Facebook 
• YouTube 
• Tik Tok at @AndSheLookedUp

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.

Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.

With Black Friday coming up quickly and market season in full swing, should you discount your creative work? There's a time and a place for discounts. This week we go over the pros and cons of offering or granting discounts and why it is SO crucial to price your work properly in order to have more marketing flexibility in your business

This is a great episode for creatives who...
⭐️ don't know how to respond when a customer or potential customer asks for a discount
⭐️ aren't sure if discounting devalues their work
⭐️ don't feel they have the room in their pricing to offer discounts
⭐️ aren't sure how much it costs them to secure a new customer
⭐️ are looking for ways to foster loyalty among their customer base

This episode is brought to you by our Premium Subscriber Community on Patreon and Buzzsprout

MENTIONED IN THIS EPISODE: 

• EP172: How to Increase Your Average Order Value and Books Revenue in Your Creative Business

You can find Melissa at finelimedesigns.com, finelimeillustrations.com or on Instagram @finelimedesigns.

Support the show

You can connect with the podcast  on:

• Instagram at @andshelookedup 
• Facebook 
• YouTube 
• Tik Tok at @AndSheLookedUp

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.

Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.

Subscriber-only episode

Thanks to Patreon supporter Sonia for this month's question. Sonia would like to get her cards and other products into local stores and was looking for some wholesale tips! 

You can connect with the podcast on:

• Instagram at @andshelookedup
• Facebook
• YouTube
• Tik Tok at @AndSheLookedUp

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.

Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.

If you need a good dose of hope and inspiration this week, then Episode 177 is for you. Canadian writer and author Beka Shane Denter joins the show to talk about her latest book, Bloom Across Canada - an inspirational collection of conversations with 50 diverse women and non-binary creatives entrepreneurs from all across Canada. 

Beka shares how a pandemic, her nomadic life and a career as a features and content writer helped inform her decision to embark on bringing the "Bloom" series to life and, how this book in particular, is a love letter to Canada.

This is a great episode for creatives who...
⭐️ need a little boost of encouragement to take on those big, dream projects
⭐️ want to be a more effective storyteller in their work
⭐️ need some real talk and encouragement about not taking no for an answer
⭐️ are searching for community for themselves and for their work
⭐️ need a good dose of hope right now

This episode is brought to you by our Premium Subscriber Community on Patreon and Buzzsprout

MENTIONED IN THIS EPISODE: 

• bekashanedenter.com
• Bloom Across Canada - where to buy
• Heritage House Publishing
• @beka_shane_denter on Instagram
• Find Beka on LinkedIn 

You can find Melissa at finelimedesigns.com, finelimeillustrations.com or on Instagram @finelimedesigns.

You can connect with the podcast  on:

• Instagram at @andshelookedup 
• Facebook 
• YouTube 
• Tik Tok at @AndSheLookedUp

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.

Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.

Subscriber-only episode

Getting it in under the wire this month! A little behind the scenes with my fluffy new studio intern and then getting into some words about making strategic investments in our creative businesses and how taking very calculated financial risks in our business can really pay off. Some things to think about over the next few months while you noodle around plans for 2025!

You can connect with the podcast on:

• Instagram at @andshelookedup
• Facebook
• YouTube
• Tik Tok at @AndSheLookedUp

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.

Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.

In this week's regular season episode, Melissa and Heather explore the transformative power of intentional rituals in our creative practices. Rituals are different from habits. And, there's real science behind them and how they affect our brains. They can help shape our creative mindset, help us achieve a state of flow, quite our inner critic and much more!

Do you have a particular ritual or rituals you perform in your creative practice? Share it with us on our Instagram account or our YouTube channel!

This is a great episode for creatives who...
⭐️ struggle with settling into creative work
⭐️ need help with focus in their creative practice
⭐️ find it challenging to quiet their inner voice and critic

This episode is brought to you by our Premium Subscriber Community on Patreon and Buzzsprout

For a summary of this episode and all the links mentioned please visit:
Episode169: Creating and Recreating Our Own Creative Process

You can find Melissa at finelimedesigns.com, finelimeillustrations.com or on Instagram @finelimedesigns.

You can find Heather at heatherlynnetravis.com or on Instagram @heathertravis.

You can connect with the podcast  on:

• Instagram at @andshelookedup 
• Facebook 
• YouTube 
• Tik Tok at @AndSheLookedUp

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.

Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.