The Art & Business of Writing Podcast with Nicolas Cole

👻 Become a Premium Ghostwriter: https://premiumghostwritingblueprint.com/?el=CWC#21PD&htrafficsource=podcast_organic

$10,000,000 Worth Of Sales Copy Advice (In 7 Phrases)

What most people don’t realize, is copywriting is not about sales. It’s about educating the customer in a specific way where they eventually sell themselves. In this episode, I share seven powerful copywriting phrases that have generated over $10 million in revenue through my writing programs, Ship 30 for 30 and Premium Ghostwriting Academy. You'll learn how removing the blame from your audience empowers them, why you should celebrate their progress, and how sharing your own journey builds trust and drives conversions. Convert free subscribers into paying customers using this simple yet effective language.

(00:00) Intro

(00:37) Copywriting Phrase #1: “This {small action} will lead to {giant outcome}.”

(02:02) Copywriting Phrase #2: This {massive problem} can be fixed just by doing this {simple solution}.

(03:25) Copywriting Phrase #3: “The {outcome} you want isn’t far away.”

(04:28) Copywriting Phrase #4: “It's not your fault.”

(05:42) Copywriting Phrase #5: “You’ve already done the hardest part.”

(06:37) Copywriting Phrase #6: "Don’t worry, in the beginning, I couldn't do this either."

(07:50) Copywriting Phrase #7: “I’m going to let you in on a little secret…”

(08:54) Conclusion

👻 Become a Premium Ghostwriter: https://premiumghostwritingblueprint.com/?el=CWC#20PD&htrafficsource=podcast_organic

Q&A - How To Land Your First Ghostwriting Client

In this episode, I share essential strategies for building a successful ghostwriting and online writing business, even if you're just starting out. I cover how to identify the most lucrative niches, pitch effectively, and handle price negotiations with confidence. You'll learn how to secure high-paying clients by addressing their business problems and leveraging your personal network. I also discuss when to offer free services to build authority and when to charge premium rates. This episode is packed with actionable insights for aspiring ghostwriters, email marketers, and online content creators looking to succeed in the growing and changing digital writing landscape.

(00:00)  Intro
(00:23)  “How do you help someone afford your services when they can’t, but you really want to work with them?”
(05:33)  “How to find clients and find the best ones for your niche?”
(09:51)  “What’s the best type of content to increase inbound?”
(10:57)  “How do you effectively pitch yourself to potential ghostwriting clients when you have no prior experience in the field?”
(14:39)  “Where is the best place to find the first customer I can write to with a DM if I don’t have an email list?”
(16:15)  “How long should you offer free services to build authority until you can position yourself as a premium paid service?”
(19:09)  “What metrics should be used to show that the ghostwriting services provided value to the client?”
(22:11)  “What if I want to sell digital products instead as a writer? How do I generate sustainable traffic to make an income?”

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✍️ Want to start writing online? Download this free Ultimate Guide to get started: https://startwritingonline.com

🚢 Ready to build your daily writing habit and accelerate your trajectory as a Digital Writer? Join Ship 30 for 30: https://www.ship30for30.com

👻 Want me to be your ghostwriting mentor? Apply to join our Premium Ghostwriting Academy: https://join.premiumghostwritingacademy.com/

🤖 Need some help learning how to leverage AI as a writer? Check out our favorite ChatGPT prompts for writers: https://startwritingwithai.com

💻 Want an endless supply of proven, viral-worthy digital writing templates? Check out our software platform, Typeshare: https://typeshare.co

🧙‍♂️Are you a fiction writer? Here's a crash course on how to turn timeless storytelling frameworks into game-changing ChatGPT prompts: https://startfictionwritingwithai.com/

📚 For more information on my books, businesses, and other writings, visit my website: https://www.nicolascole.com

👻 Become a Premium Ghostwriter: https://premiumghostwritingblueprint.com/?el=CWC#19PD&htrafficsource=podcast_organic

How To Write The Perfect Course Module

In this episode, I break down my proven framework for crafting the perfect online course module, designed to maximize student success and engagement. With over $10 million in digital product sales and 12,000+ students, I've honed a strategy that ensures your course not only teaches effectively but also keeps students motivated and on track. I cover the five essential components every module needs: Reasons Why (Benefits), Mistakes to Avoid (Problems), Steps How To (Action), Commonly Asked Questions (Objections), and Walkthrough Example (Proof). If you're looking to elevate your course content and increase positive word of mouth, watch this video and steal my exact template.

(00:00)  Intro
(00:37)  5 Components of a Perfect Course Module
(02:03)  #1: Reasons Why (Benefits)
(04:07)  #2: Mistakes to Avoid (Problems)
(06:05)  #3: Steps How To (Action)
(09:10)  #4: Commonly Asked Questions (Objections)
(11:53)  #5: Walkthrough Example (Proof)

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✍️ Want to start writing online? Download this free Ultimate Guide to get started: https://startwritingonline.com

🚢 Ready to build your daily writing habit and accelerate your trajectory as a Digital Writer? Join Ship 30 for 30: https://www.ship30for30.com

👻 Want me to be your ghostwriting mentor? Apply to join our Premium Ghostwriting Academy: https://join.premiumghostwritingacademy.com/

🤖 Need some help learning how to leverage AI as a writer? Check out our favorite ChatGPT prompts for writers: https://startwritingwithai.com

💻 Want an endless supply of proven, viral-worthy digital writing templates? Check out our software platform, Typeshare: https://typeshare.co

🧙‍♂️Are you a fiction writer? Here's a crash course on how to turn timeless storytelling frameworks into game-changing ChatGPT prompts: https://startfictionwritingwithai.com/

📚 For more information on my books, businesses, and other writings, visit my website: https://www.nicolascole.com

👻 Become a Premium Ghostwriter: https://premiumghostwritingblueprint.com/?el=CWC#18PD&htrafficsource=podcast_organic

How To Find Your Voice As A Writer

In this episode, I dive into the often misunderstood concept of finding your voice as a writer. Using my proven "4A Framework," I guide you through the four distinct writing approaches—Actionable, Analytical, Aspirational, and Anthropological—that can shape your unique voice. Whether you're crafting newsletters, ghostwriting, or building an online writing career, this framework will help you align your content with what resonates most with readers. By the end, you'll know exactly how to experiment with different styles and discover the one that fits you best, all while keeping your audience engaged.

(00:00)  Intro
(00:52)  The 4A Framework
(02:44)  #1: Actionable
(03:48)  #2: Analytical
(04:30)  #3: Aspirational
(05:33)  #4: Anthropological
(06:11)  “Can you combine them?”
(07:23)  “How do I figure out the best approach??

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✍️ Want to start writing online? Download this free Ultimate Guide to get started: https://startwritingonline.com

🚢 Ready to build your daily writing habit and accelerate your trajectory as a Digital Writer? Join Ship 30 for 30: https://www.ship30for30.com

👻 Want me to be your ghostwriting mentor? Apply to join our Premium Ghostwriting Academy: https://join.premiumghostwritingacademy.com/

🤖 Need some help learning how to leverage AI as a writer? Check out our favorite ChatGPT prompts for writers: https://startwritingwithai.com

💻 Want an endless supply of proven, viral-worthy digital writing templates? Check out our software platform, Typeshare: https://typeshare.co

🧙‍♂️Are you a fiction writer? Here's a crash course on how to turn timeless storytelling frameworks into game-changing ChatGPT prompts: https://startfictionwritingwithai.com/

📚 For more information on my books, businesses, and other writings, visit my website: https://www.nicolascole.com

👻 Become a Premium Ghostwriter: https://premiumghostwritingblueprint.com/?el=CWC#17PD&htrafficsource=podcast_organic

How To Build A YouTube Content Flywheel

In this episode, I share how to build a powerful YouTube content flywheel to drive significant revenue for your online writing business. With over a quarter million dollars invested and nearly 30,000 subscribers gained in just a year, I offer actionable insights (all from my personal experience) on repurposing content, maximizing posting frequency, and aligning your content strategy with your business model. Learn the practicalities of repurposing long-form content into shorts, maximizing posting frequency, and using YouTube to generate leads for email newsletters and ghostwriting courses. Whether you're a ghostwriter, digital writer, or content creator, this episode will help you optimize your YouTube strategy for real business growth.

(00:00)  Intro
(01:48)  How a YouTube Content Flywheel works
(07:54)  Lesson #1: For the first 100 videos, production quality doesn’t matter.
(11:55)  Lesson #2: YouTube is a money pit without a dialed-in, profitable business.
(14:00)  Lesson #3: All roads lead back to… everyone just wants to know how to make more money.
(16:54)  Lesson #4: You will repeat yourself a painful amount of times.
(19:24)  Lesson #5: The lower-ticket your offer, the more traffic you’re going to need, the more top-of-funnel you’re going to have to go.
(24:48)  “What is your flywheel process for the podcast?”
(26:46)  “How do you track conversions from Youtube to sales of your products?”
(29:34)  “How do you keep content fresh while maintaining consistency?”
(31:17)  “What are the key differences between the way you write scripts vs digital writing?”
(33:26)  “How do you decide which topics to cover to keep your audience engaged?”
(36:03)  “At what point in writing did you decide it was time to dabble into YT?”

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✍️ Want to start writing online? Download this free Ultimate Guide to get started: https://startwritingonline.com

🚢 Ready to build your daily writing habit and accelerate your trajectory as a Digital Writer? Join Ship 30 for 30: https://www.ship30for30.com

👻 Want me to be your ghostwriting mentor? Apply to join our Premium Ghostwriting Academy: https://join.premiumghostwritingacademy.com/

🤖 Need some help learning how to leverage AI as a writer? Check out our favorite ChatGPT prompts for writers: https://startwritingwithai.com

💻 Want an endless supply of proven, viral-worthy digital writing templates? Check out our software platform, Typeshare: https://typeshare.co

🧙‍♂️Are you a fiction writer? Here's a crash course on how to turn timeless storytelling frameworks into game-changing ChatGPT prompts: https://startfictionwritingwithai.com/

📚 For more information on my books, businesses, and other writings, visit my website: https://www.nicolascole.com

👻 Become a Premium Ghostwriter: https://premiumghostwritingblueprint.com/?el=CWC#16PD&htrafficsource=podcast_organic

Q&A on how to make your first $1 online

In this episode, I answer common questions on how to make your first dollar online, drawing from my experience of selling over $10 million in digital products. I cover essential topics like how to identify profitable writing niches, effectively monetize your online content, and strategically build a digital business. Whether you're into ghostwriting, email marketing, or creating newsletters, this Q&A provides actionable advice for beginners on how to find your audience, solve their problems, and scale your earnings through writing and online ventures.

(00:00)  Intro
(00:12)  What’s the most realistic way to earn my first $1 online?
(05:21)  Is it worth earning your first dollar online if it costs you more time than it’s worth?
(09:08)  With no experience, who should I target for my first client?
(14:49)  How does one manage to create content on social platforms while building all of the assets that support those offers?
(18:51)  Is it wrong to choose a niche I’m interested in but have no experience in to make my first $1 online?
(21:36)  When do you make the transition from running a ghostwriting agency to other big projects?
(26:55)  How did you make your first dollar online?
(31:12)  if you had to start again, what 3 things would you do differently to earn your first $1 online?
(34:23)  The hardest thing to realize.

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✍️ Want to start writing online? Download this free Ultimate Guide to get started: https://yt.startwritingonline.com

🚢 Ready to build your daily writing habit and accelerate your trajectory as a Digital Writer? Join Ship 30 for 30: https://www.ship30for30.com

👻 Want me to be your ghostwriting mentor? Apply to join our Premium Ghostwriting Academy: https://yt.premiumghostwritingblueprint.com/?el=CWC#16YT&htrafficsource=youtube_organic

🤖 Need some help learning how to leverage AI as a writer? Check out our favorite ChatGPT prompts for writers: https://yt.startwritingwithai.com

💻 Want an endless supply of proven, viral-worthy digital writing templates? Check out our software platform, Typeshare: https://typeshare.co

🧙‍♂️Are you a fiction writer? Here's a crash course on how to turn timeless storytelling frameworks into game-changing ChatGPT prompts: https://yt.startfictionwritingwithai.com/

📚 For more information on my books, businesses, and other writings, visit my website: https://www.nicolascole.com

👻 Become a Premium Ghostwriter: https://premiumghostwritingblueprint.com/?el=CWC#15PD&htrafficsource=podcast_organic

15 Tips to become a better writer overnight

In this episode, I share 15 essential writing tips that have garnered over a million views on social media. You'll learn how to make your sentences impactful, increase reader engagement, differentiate your content, and improve your workflow across various mediums. Whether you're crafting emails, articles, or newsletters, these tips will help you write more effectively and captivate your audience. Drawn directly from my own experience in ghostwriting, email newsletters, and digital writing, these tips will ramp your writing skills overnight.

(00:00)  Intro
(00:11)  Tip #1: Make The First and Last Sentences The Most Important Sentences In The Piece
(01:14)  Tip #2: Increase Engagement By Increasing Your RoR
(02:14)  Tip #3: Write In Different Interfaces
(03:59)  Tip #4: “The Tequila Test”
(05:46)  Tip #5: Open Your Essays With The 1/3/1 Sequence
(07:04)  Tip #6: Ignore Word Count As A Metric
(08:48)  Tip #7: Reduce Writer’s Block By Prepping The Page
(10:36)  Tip #8: Don’t Use Semicolons
(10:58)  Tip #9: Cut All Tiny-Word-Chunks
(11:53) Tip #10: Delete Adverbs
(12:56)  Tip #11: Use Bulleted Lists
(14:46)  Tip #12: Start With Bulleted Lists As An Outline
(16:22)  Tip #13: Delete Opening “I” Phrases
(17:05)  Tip #14: Set Aside Your Draft And Rewrite It From Scratch
(18:53)  Tip #15: Before You Start “Intentional Writing” Do Some Unintentional Writing

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✍️ Want to start writing online? Download this free Ultimate Guide to get started: https://startwritingonline.com

🚢 Ready to build your daily writing habit and accelerate your trajectory as a Digital Writer? Join Ship 30 for 30: https://www.ship30for30.com

👻 Want me to be your ghostwriting mentor? Apply to join our Premium Ghostwriting Academy: https://join.premiumghostwritingacademy.com/

🤖 Need some help learning how to leverage AI as a writer? Check out our favorite ChatGPT prompts for writers: https://startwritingwithai.com

💻 Want an endless supply of proven, viral-worthy digital writing templates? Check out our software platform, Typeshare: https://typeshare.co

🧙‍♂️Are you a fiction writer? Here's a crash course on how to turn timeless storytelling frameworks into game-changing ChatGPT prompts: https://startfictionwritingwithai.com/

📚 For more information on my books, businesses, and other writings, visit my website: https://www.nicolascole.com

👻 Become a Premium Ghostwriter: https://premiumghostwritingblueprint.com/?el=CWC#14PD&htrafficsource=podcast_organic

Marketing secrets behind our $300k/Year Paid Newsletter (Write With AI)

In today’s Coffee With Cole, we go through my proven strategies to market a six-figure paid newsletter, including how to attract free subscribers and convert them into paying customers. After successfully building a newsletter generating over $300,000 in annual recurring revenue, I share detailed insights into copywriting tactics, content creation, and platform selection. We’ll cover the differences between Substack, ConvertKit, and Beehive, helping you choose the right platform based on your business goals. Additionally, you'll discover the optimal publishing cadence to grow your newsletter’s value over time. This episode is a must-watch for anyone in the ghostwriting, email marketing, and online writing niches looking to scale their newsletter business effectively.

(00:00)  Intro
(00:32)  The Supply Chain Of A Paid Newsletter
(07:21)  How Often Should You Be Publishing Newsletters?
(12:29)  How Do You Upsell Free Readers To Paying Subscribers?
(16:31)  Attach CTAs At The End Of Your Newsletters
(17:34)  Use Your Free Social Content To Market Your Paid Newsletter
(19:28)  Conclusion

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✍️ Want to start writing online? Download this free Ultimate Guide to get started: https://startwritingonline.com

🚢 Ready to build your daily writing habit and accelerate your trajectory as a Digital Writer? Join Ship 30 for 30: https://www.ship30for30.com

👻 Want me to be your ghostwriting mentor? Apply to join our Premium Ghostwriting Academy: https://join.premiumghostwritingacademy.com/

🤖 Need some help learning how to leverage AI as a writer? Check out our favorite ChatGPT prompts for writers: https://startwritingwithai.com

💻 Want an endless supply of proven, viral-worthy digital writing templates? Check out our software platform, Typeshare: https://typeshare.co

🧙‍♂️Are you a fiction writer? Here's a crash course on how to turn timeless storytelling frameworks into game-changing ChatGPT prompts: https://startfictionwritingwithai.com/

📚 For more information on my books, businesses, and other writings, visit my website: https://www.nicolascole.com

👻 Become a Premium Ghostwriter: https://premiumghostwritingblueprint.com/?el=CWC#13PD&htrafficsource=podcast_organic

7 steps to become a money-making fiction writer

In this episode, you'll discover a powerful strategy for building an audience and achieving success as a fiction writer in the competitive world of online writing. I break down the process into seven actionable steps, including starting with short stories, finding and dominating a smaller subcategory, and using Amazon as your primary publishing platform. We also explore how to leverage social media to showcase your storytelling process, build an engaged audience, and drive traffic to your work on platforms like Royal Road, Wattpad, and Amazon. Packed with practical advice, especially for ghostwriters, email marketers, and genre fiction writers, this episode provides a clear roadmap to create a sustainable and profitable writing career.

(00:00) Introduction
(00:32) Step 1: Don’t Try To Write A Novel Out Of The Gate
(03:57) Step 2: Play In A Smaller, Less Competitive Subcategory
(08:25) Step 3: Treat Amazon As Your Primary Publishing Platform
(13:14) Step 4: Build An Organic Following
(18:18) Step 5: Find Your “Royal Road” And Get Feedback
(22:22) Step 6: Build An Email List And/Or A Discord
(25:19) Step 7: Monetize Through “Side Quest” Content
(28:02) Conclusion

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✍️ Want to start writing online? Download this free Ultimate Guide to get started: https://startwritingonline.com

🚢 Ready to build your daily writing habit and accelerate your trajectory as a Digital Writer? Join Ship 30 for 30: https://www.ship30for30.com

👻 Want me to be your ghostwriting mentor? Apply to join our Premium Ghostwriting Academy: https://join.premiumghostwritingacademy.com/

🤖 Need some help learning how to leverage AI as a writer? Check out our favorite ChatGPT prompts for writers: https://startwritingwithai.com

💻 Want an endless supply of proven, viral-worthy digital writing templates? Check out our software platform, Typeshare: https://typeshare.co

🧙‍♂️Are you a fiction writer? Here's a crash course on how to turn timeless storytelling frameworks into game-changing ChatGPT prompts: https://startfictionwritingwithai.com/

📚 For more information on my books, businesses, and other writings, visit my website: https://www.nicolascole.com

👻 Become a Premium Ghostwriter: https://premiumghostwritingblueprint.com/?el=CWC#12PD&htrafficsource=podcast_organic

8 brutal truths you need to hear as a writer (to actually make money)

In this episode, you'll discover eight essential but brutal truths every aspiring writer needs to hear to turn their passion into a profitable career. Drawing from my journey from a broke fiction writer to a multimillion-dollar business owner, I share invaluable insights on ghostwriting, email marketing, newsletter creation, and the distinct strategies needed for both nonfiction and fiction writing. You'll learn why writing is a multi-decade game where volume trumps perfection, and how real rewards like trust and word-of-mouth compound over time. Packed with practical advice, this episode will help you elevate your craft and build a sustainable online writing business, whether you're just starting out or looking to level up in the digital age.

(00:00) Intro
(01:16) You Have To Work Twice As Hard As Everyone Else
(07:02)You Need To Become A World Class Marketer
(13:27) Making Money Exclusively As An Author Is Unnecessarily Hard
(17:44) You Can’t Measure Success Over Days, You Have To Measure It Over Decades
(23:22) Writing Is A Lottery, So Optimize For Volume
(25:22) Reading Does Not Make You A Better Writer, Writing Makes You A Better Writer
(29:09) There Is No Such Thing As Good Or Bad Writing, Only Effective Or Ineffective Writing
(31:48) If You Aren’t Achieving Your Goals As A Writer, It Is Your Fault
(36:56) Conclusion

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✍️ Want to start writing online? Download this free Ultimate Guide to get started: https://startwritingonline.com

🚢 Ready to build your daily writing habit and accelerate your trajectory as a Digital Writer? Join Ship 30 for 30: https://www.ship30for30.com

👻 Want me to be your ghostwriting mentor? Apply to join our Premium Ghostwriting Academy: https://join.premiumghostwritingacademy.com/

🤖 Need some help learning how to leverage AI as a writer? Check out our favorite ChatGPT prompts for writers: https://startwritingwithai.com

💻 Want an endless supply of proven, viral-worthy digital writing templates? Check out our software platform, Typeshare: https://typeshare.co

🧙‍♂️Are you a fiction writer? Here's a crash course on how to turn timeless storytelling frameworks into game-changing ChatGPT prompts: https://startfictionwritingwithai.com/

📚 For more information on my books, businesses, and other writings, visit my website: https://www.nicolascole.com