This episode covers time and psychological factors that can tip leverage one way or another.

How do you discover your leverage when you’re just starting out? Sometimes it requires some negotiation - with yourself.

How does one negotiate out of a 50:50 business partnership that they feel they must end? And what information do they need to know to gain leverage?

Identifying your non-negotiable means identifying the emotional and financial minimum you must achieve in any negotiation. In this episode, I share the theory first of the non-negotiable in the context of negotiation for survival.

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Join me over the next 8 episodes in the Art of Negotiation Podcast by Gregory Rutchik, a business attorney. Negotiation strength is essential for business executives, owners of a business, single women, newly divorced, single moms, an employee or even a renter. You will learn to focus on finding leverage in all business - and sometimes personal - negotiations so that you can protect your interests and get what you want. For more than 30 years Gregory has represented diverse businesses, entrepreneurs, C-suite executives, boards of directors and solos negotiate and litigate bet the business agreements against the largest US and non-US adversaries including Ford, Microsoft, Apple, Intuit, Google. He is based in Los Angeles - www.rutchik.com