In the first four years of my online business, we were able to hit seven figures. I don’t say that to brag, but as more of a cautionary tale. I really thought that was what success looked like because that was what I was told. You aren’t successful until you hit that mark. 
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I’m here to tell you that is a bunch of crap. I hit that mark and felt empty and like I didn’t know what to do next. My mental and physical health and my relationships all suffered in pursuit of this goal. 

After a while, my revenue actually dipped. Along with a friend's help, I figured out that it was because my brain was self-sabotaging my success. I had convinced myself that the success I wanted would come at the expense of my health and relationships. It wasn’t until I worked through that limiting belief that I was able to increase my revenue again. 

In today’s episode of Art of Online Business, I am sharing a coaching call with one of my members inside of my Accelerator program. This student had begun to associate the idea of hitting her goals with the feeling of burnout. She associated the feeling of calm with lower revenue.  She was hitting her goals but she just wasn’t happy. 

I know that so many people can relate to this topic here so I knew I had to share it. By listening to this coaching call between one of the Accelerator coaches, Neill Williams, and one of my members, Gloria, you’ll get some truly valuable insights and tips to help you work through this kind of blockage in your business as well.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

Have you ever felt frustrated trying to figure out how to create a funnel that actually converts? 
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• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Visit The Art of Online Business website for Facebook Ads help

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Funnels are incredibly effective marketing tools when optimized correctly. But how can you make that happen? In today's episode of The Art Of Online Business, I sat down with Neill Williams who created a funnel for her business that converts like crazy. 

Neill is a former member of my Accelerator program and is currently a coach inside of the program where she helps members uplevel their businesses on their own terms just as she did. 

Neill is a Master Certified Life Coach through The Life Coach School, specializing in Time, $$, and Business. She is the host of The Unbusy Your Life podcast and creator of the $10K in 10 Hours Mastermind.

Only after ditching her own belief that success was measured by the number of hours worked was Neill able to achieve true lifestyle freedom while juggling her roles as a mom, wife, Master Certified Coach, entrepreneur, and employee. Now she helps coaches build their side hustle coaching businesses in 10 hours a week.

Neill knows that the secret to getting crazy high conversion rates is to know your audience really well. Now it’s like everything she touches turns to gold. She’s here today to talk about how you can turn your business into a conversion machine with an excellent niched-down funnel. 

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

Neill Williams’ Links: 

• Visit Neill’s website
• Unbusy Your Life podcast
• 30 Day Planner
• Follow Neill on Instagram
• Neill Williams Coaching

In the last episode of The Art of Online Business, I talked with Jude Charles all about using storytelling to stand out in the crowd. 

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• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Visit The Art of Online Business website for Facebook Ads help

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The online business space is getting pretty crowded these days, so it’s more important than ever to find ways to set yourself apart from the rest. Jude explained the power of using a story in your business and how to pull a story from your memory and use it to drive home a point and separate you from everyone else. 

This week is a continuation of the conversation with Jude. In this episode,  he’s interviewing me and helping me craft a powerful story that I can use in my business. At the end, he will bring it full circle and show you how you can use this method to increase sales and uplevel your business through the art of storytelling. 

For over 15 years, Jude Charles has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs.

Jude is the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find compelling stories that no one else knows, and then leverage those stories to grow your business. Jude’s mission is to lead and empower entrepreneurs to have relentless, unwavering courage.

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

Jude Charles’ Links:

• Dramatic Leverage Newsletter
• Follow Jude on Twitter
• Jude’s website
• Get Jude’s book The Dramatic Demonstration

Do you ever feel like your business gets lost in the crowd? 
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• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Visit The Art of Online Business website for Facebook Ads help

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Chances are your business niche is a very crowded one. The online space is getting pretty dense these days. So what are some things that we can do to stand out from all the noise and distinguish ourselves and our business from everyone else out there? 

In today’s episode of The Art Of Online Business, I sat down with Jude Charles to talk about how to help your business stand out with storytelling. He shares tips for pulling stories from your life that are relevant to your promotions or launches to catch your customers' or clients' attention and drive sales. 

For over 15 years, Jude Charles has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs.

Jude is the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find compelling stories that no one else knows, and then leverage those stories to grow your business. Jude’s mission is to lead and empower entrepreneurs to have relentless, unwavering courage.

It’s all about catching the moments in your everyday life and leveraging them to drive home a point in order to separate yourself from the crowd. My hope is that with this episode, you're able to take this concept and apply it to your own business for continued growth.  

Stay tuned for part 2 next week to hear more about how to do this in your business.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

Jude Charles' Links: 

• Dramatic Leverage Newsletter
• Follow Jude on Twitter
• Jude’s website
• Get Jude’s book The Dramatic Demonstration

Are you looking for a simple and effective way to grow your email list? 

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• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Visit The Art of Online Business website for Facebook Ads help

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It can be easy as business owners to overlook simple things that can help us succeed even when they are right in front of us because we are too close to our own businesses. Having a business coach or outside eyes on your business is so important for making sure you don’t miss any growth opportunities.

In this quick tip episode of The Art Of Online Business, I am sharing a simple and often overlooked way to grow your email list. It’ll also increase your awareness and positioning, as well as attract your ideal audience to your business. 

That strategy is podcast sponsorships. Find a business that works in the same niche as you on a complimentary, not competitive, side and offer to sponsor their podcast for a little while. This will directly connect you to their audience who are also your ideal audience.

This is a highly leveraged way to grow your email list and if done correctly, it will pay off tremendously. Start by researching complementary businesses that have podcasts with the same ideal audience. You’ll get some high leverage wins for a cost-effective budget by sponsoring them. 

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

We have done it! We have reached 600 episodes of the podcast. It’s mind-blowing that this podcast has come so far. 

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• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Visit The Art of Online Business website for Facebook Ads help

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To celebrate, in this episode of The Art of Online Business, I want to share 6 lessons I have learned in 600 episodes. These business lessons have all been a direct result of building and growing this podcast. 

These lessons have taught me so much about podcasting, business, and life and I am now able to run my business in a way that is more congruent to my strengths, my values, and what success means to me. If you don’t run your business through the filter of your values, I really encourage you to start doing that. Success looks different for everybody, and I hope these tips will help you get clarity on that. 

Even though we have been at it for 600 episodes, I feel like we are just getting started. I still have so much cool stuff coming your way! 

So I want to take a moment to thank you so much for making this possible. I appreciate you showing up every week, hitting that follow button, and helping me turn this podcast into what it is now. I’m looking forward to taking everything that I have learned in the past 600 episodes, learning from it, and moving forward. 

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

If you have a team, you will inevitably experience frustration with them. 

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• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
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This comes up a lot in my Accelerator program because it’s something that happens to everyone (whether you are just starting out with a team or you already have a team), so in this episode of The Art of Online Business, I am listing out a few exercises that you can do if this is something you are going through right now. 

As CEOs in our business, we must take responsibility for our own actions, so the first step is always to take a look at yourself and your own leadership. As the owner of your business, it is your responsibility to identify what isn’t working and find ways to make it better. This simple exercise is one that I have done countless times in my business and it is game-changing. Every time I try it, I learn something new.  

This will help you change the way you look at the issues you are facing by taking a step back, removing the names from the equation,  and determining if you have the right people in the right seats. 

When everyone on your team is pulling towards the same mission and vision for your business and providing an amazing experience, that’s where the magic happens. Everyone on the team is in a position where they do well and serve the business in the best way possible. 

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

Let’s talk about why feeling good matters for business success.

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• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Visit The Art of Online Business website for Facebook Ads help

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In this episode of The Art of Online Business, we are going to be taking a break from the ads, the copy, the sales, and funnels and instead talk about something that doesn’t get talked about too often: confidence as a business owner.

I sat down with Judith Gaton to talk about creating confidence in yourself and all of the feelings and emotions that go into that. When you show up as your best self, you are able to create a bigger impact in your business, help more people, and show up differently online in a major way.

Judith Gaton is a stylist, master certified life coach, and lawyer. Her signature course, Style Masterclass, teaches that thought work is the key to a lasting makeover. By using both confidence coaching and mindset work, Judith helps her clients to see that they can dress and love the body they are in right now.

Judith believes that when style & confidence are dialed in, women are free to go do their work in the world. Her ultimate style philosophy: Confident Women Change the World.

I hope this episode encourages you to embrace your best self and let it show in all aspects of your life and business.

Remember, 80% of the success of your business is your mindset! You will be amazed at the results you get when you are more deliberate about what you think about yourself, how you dress, and what you do.

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

Judith Gaton's Links:

• Judith’s book: www.judithgaton.com/book
• Follow Judith on Instagram: https://www.instagram.com/judithgaton
• Youtube Style Masterclass with Miss J: www.youtube.com/channel/UCLtfJvACCPxoc5zOFhMfyLQ
• Book a call with Judith: https://www.judithgaton.com/style-school/

Back in episode number 567 we talked about Facebook ads tracking and how to improve the validity of your data.
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• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Visit The Art of Online Business website for Facebook Ads help

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Today I’m here to tell you that Facebook ads are dead, unless you do what I’m talking about today.

Facebook ads really aren’t dead, but I want to dive into and piggyback off of episode 567, which talked about the validity of data and how we improve it.

To understand how well your ads are doing you need to do what I call “triangulating the data.” You basically take data from multiple sources: Facebook ads manager, Google analytics, and your email CRM.

There are other tools that you can use, but essentially what I talked about in that episode is taking data from multiple sources, and then comparing each source to try to tell the story—to paint the picture of what’s actually going on with your campaigns.

Today I want to expand on what we talked about in episode 567, and talk about the latest advertising and data collection changes Facebook is making to their platform.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

Today we’re going to talk about TikTok, and specifically how to use TikTok to grow your business, make sales, and generate leads.
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• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍ ‍‍

If you’re like me, you realize an opportunity exists with TikTok, but you haven’t yet pulled the trigger.

When I used to think of TikTok, the word that came to mind was “overwhelming.” I’d watch the videos and say, “I have no idea how they did that. I can’t do that. It would take me forever to figure that out.”

Well, my guest today is the reason my opinion about TikTok has changed. Her name is Keenya Kelly. She’s a member of our Accelerator coaching program. She’s also a coach, author, and a speaker.

Keenya helps female online course creators, coaches and consultants increase sales using TikTok. Again, if you’re anything like me, you’ve often thought TikTok is a place for young people.

Keenya makes a very strong case today that your audience is on TikTok, and you don’t have to get all fancy in order to be successful. You don’t have to learn all the functions and do all the things to start having an impact.

Keenya has built up a following on TikTok of just under a half a million people in less than two years. She makes sales every day using TikTok, and she generates a ton of leads on TikTok.

Today she’s going to break down exactly how she’s done it, how you can do it, and how you can leverage the fastest growing social media platform to grow your online business.

Links & Resources:

• Splice video editor
• SnapTik TikTok video downloader

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

Keenya Kelly’s Links:

• Keenya’s website
• TikTok With Keenya
• Follow Keenya on TikTok
• Keenya Kelly: Before You Quit Your Job: A Strategic Guide For Entrepreneurs
• Follow Keenya on Twitter
• Follow Keenya on Facebook
• Keenya is on Instagram