Dr. Kevin Christie explores the common “barriers” clinics unintentionally create that add friction to the patient experience and lower conversions. He encourages practices to regularly audit their systems and decide which barriers are truly worth the tradeoff.

He breaks down common obstacles within all chiropractic clinics.

Dr. Christie explains that barriers can be offset by world-class clinical care, strong communication, an exceptional patient experience, and high demand. He also notes that many practices add barriers gradually over time—sometimes removing the ones that prove too costly.