In today’s show, we are putting Greg McAfee in your passenger seat to discuss the basics of a service call. A true entrepreneur, Greg McAfee has a passion for helping fellow HVAC business owners take their businesses to new heights. In 1990 Greg started McAfee Heating and Air with $274 and a used truck. Today, Greg runs one of the most successful HVAC companies in the Midwest and is called upon to share his expertise with other business owners all over the US. He is author of the book “It’s Your Dream,” and his company, McAfee Heating and Air has soared from #450 to #1 in their residential market. Today, Greg shares his coaching on why the start of the call matters to the end and why walking the client through education along the way provides a better result.