In this episode, I'm joined by Arjan Singh, one of the two co-founders of Jolie, the beauty wellness company focused on purifying the quality of one’s water for better skin, hair, and wellbeing. Arjan’s background is best summed up as ‘left-brain, right-brain’. A natural creative, he has spent time at various brands in both business and creative functions across fashion, hospitality and the broader lifestyle industries, based in both New York and Scandinavia.

Arjan and I discuss everything from starting a business, the value of marketing campaigns to the importance of water in our daily lives and throughout culture. 

Since its launch nearly three years ago, Jolie has pioneered the Filtered Showerhead category within beauty, selling to over 250,000 customers and opening retailers such as Erewhon, Goop, Nordstrom, and over 600 premium hair salons. 

“You don't need to reinvent the wheel, it might just be the positioning of something, the way in which you piece things together.” 

Topics Covered:

• How he started and co-founded his company Jolie
• The importance of consistency and following your passions 
• The biggest challenge of running and growing a business
• Advice for community driven advertising and creating campaigns

Guest Info:

Jolie Website

Jolie Instagram

Arjan’s Instagram

Get in Touch:

Benshen.co Website

Benshen Membership

Benshen.co Instagram

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