Matt Ragland is a 10-year email marketer, first at ConvertKit and now at Good People Digital, the Nashville-based agency he launched in early 2023. His approach to superior email performance is storytelling.

He says, "Brands that excel at email marketing frequently tell a story to their ideal audience."

In this episode, he addresses storytelling tactics, email design, automation strategies, and more.

For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6rUb

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

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The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. http://www.practicalecommerce.com