In this podcast, Meredith's husband shares a powerful story from Atomic Habits by James Clear, connecting it to the challenges of SEO. He recounts the story of the British cycling team, which, after decades of mediocrity, improved dramatically by focusing on small, incremental gains of 1% in all areas. These minor improvements accumulated, leading to significant success, including winning multiple Tour de France titles and Olympic gold medals.

Timestamps
[2:09] The new Performance Coach
[3:52] The result of 1% gains
[4:48] The Most Persistent SEO Myth
[5:35] How SEO actually works
[6:56] A Case Study
[8:03] Building SEO muscles
[9:03] Remember this... 
[9:52] You can't make good decisions with bad information

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Meredith's Husband
https://www.meredithshusband.com