The year was 2004. It was the year Kevin Pho - a board-certified internal medicine physician - launched his blog. Blogging physicians are still uncommon. Sometimes in the exam room, patients would tell him how helpful his blog posts are. 

As doctors only get to spend 10-15 minutes with their patients, their questions remain unanswered. Kevin knows there's a need for more medical professionals to influence the online space, provide reliable sources of information, and at the same time clear up a lot of misinformation. 

Medical professionals must be present where the patients are, even online. Kevin's platform, KevinMD.com, continues to be the space for health care practitioners and patients alike to share their perspectives and stories. 

Kevin Pho discusses how to select reliable information and ignore crappy sources, the value of acknowledging mistakes, and the truth about physicians' lack of empowerment.

Quick Guide:
1:06 Introduction
3:10 Kevin Pho's social media journey
5:46 The need to provide reliable information to patients
9:57 Trends in other industries applied in healthcare
15:17 The echo chambers and how can we know who to trust
18:42 The challenge with people's dogmatic thinking
23:44 A society where admitting that we are wrong is a sign of weakness
25:53 Share stories from each other’s perspectives
33:01 The platform to elevate the voices across the healthcare spectrum
36:17 Burnout and lack of physician empowerment

Get to know our guest:
Kevin Pho is a board-certified internal medicine physician. Known as "the blogging doctor," he started his blog in 2004 and his website remains to be a leading platform for healthcare practitioners and patients to share their stories. He has published a book, “Establishing, Managing, and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices.”

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