The Bookkeepers' Podcast

Find out your next step in bookkeeping.

Free calls and books. https://bookkeeperssupport.com

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As part of Bookkeepers' Bootcamp Zoe Whitman was joined by Audio Entrepreneur and Brand Strategist, James Burtt. They will be talking about what bookkeepers need to build their personal brand.

They discussed:

What personal branding is

What the danger is for bookkeepers who don't invest time in their personal brand

Why bookkeepers need to build a personal brand

How bookkeepers can get known

How to use podcasts to raise your profile

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Connect with Jo Wood and Zoe Whitman in The 6 Figure Bookkeepers' Club on Facebook at 6figurebookkeeper.club

See a full list of courses and ways to work with us at 6figurebookkeeper.com/links

The information contained in The Bookkeepers' Podcast is provided for information purposes only. The contents of The Bookkeepers' Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers' Podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of the Bookkeepers' Podcast. The 6 Figure Bookkeeper Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of the Bookkeepers' Podcast.

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Find out your next step in bookkeeping.

Free calls and books. https://bookkeeperssupport.com

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About us

We help bookkeepers find clients, make more money and build businesses they love that work for them. We're raising the profile of the bookkeeping profession and bookkeepers worldwide. Whether you're a bookkeeper or accountant wanting to grow your own business to have the flexibility for your life, and your family, come and join us.

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About our Sponsor

This episode of The Bookkeepers' Podcast is sponsored by Xero. Find out more at: https://www.xero.com/uk/campaign/new-partner-programme/?utm_source=6FB&utm_medium=podcastnotes&utm_campaign=Q2

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Disclaimer

The information contained in The Bookkeepers' Podcast is provided for information purposes only. The contents of The Bookkeepers' Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers' Podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of the Bookkeepers' Podcast. The 6 Figure Bookkeeper Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of the Bookkeepers' Podcast.

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Find out your next step in bookkeeping.

Free calls and books. https://bookkeeperssupport.com

-----------------------------------------------

About us

We help bookkeepers find clients, make more money and build businesses they love that work for them. We're raising the profile of the bookkeeping profession and bookkeepers worldwide. Whether you're a bookkeeper or accountant wanting to grow your own business to have the flexibility for your life, and your family, come and join us.

-----------------------------------------------

About our Sponsor

This episode of The Bookkeepers' Podcast is sponsored by Xero. Find out more at: https://www.xero.com/uk/campaign/new-partner-programme/?utm_source=6FB&utm_medium=podcastnotes&utm_campaign=Q2

-----------------------------------------------

Disclaimer

The information contained in The Bookkeepers' Podcast is provided for information purposes only. The contents of The Bookkeepers' Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers' Podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of the Bookkeepers' Podcast. The 6 Figure Bookkeeper Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of the Bookkeepers' Podcast.

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Find out your next step in bookkeeping.

Free calls and books. https://bookkeeperssupport.com

-----------------------------------------------

About us

We help bookkeepers find clients, make more money and build businesses they love that work for them. We're raising the profile of the bookkeeping profession and bookkeepers worldwide. Whether you're a bookkeeper or accountant wanting to grow your own business to have the flexibility for your life, and your family, come and join us.

-----------------------------------------------

About our Sponsor

This episode of The Bookkeepers' Podcast is sponsored by Xero. Find out more at: https://www.xero.com/uk/campaign/new-partner-programme/?utm_source=6FB&utm_medium=podcastnotes&utm_campaign=Q2

-----------------------------------------------

Disclaimer

The information contained in The Bookkeepers' Podcast is provided for information purposes only. The contents of The Bookkeepers' Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers' Podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of the Bookkeepers' Podcast. The 6 Figure Bookkeeper Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of the Bookkeepers' Podcast.

Find out your next step in bookkeeping.

Free calls and books. https://bookkeeperssupport.com

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As part of Bookkeepers' Bootcamp our community ambassador, Leanda Daddow will be talking to you about how she prices MTD ITSA

The information contained in The Bookkeepers' Podcast is provided for information purposes only. The contents of The Bookkeepers' Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers' Podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of the Bookkeepers' Podcast. The 6 Figure Bookkeeper Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of the Bookkeepers' Podcast.

Find out your next step in bookkeeping.

Free calls and books. https://bookkeeperssupport.com

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You've decided to start your own Bookkeeping Business. 🥳

Of course, you did a little happy dance as you completed your latest certification and set up your office space, but as you started to think about marketing and landing your first client, your knees buckled a bit.

We get it! Despite the certifications and training, every Bookkeeper Business Owner felt the same tinge of fear when bringing their business online and building a personal brand.

We have come together in this episode to help you out! and we 🤗 brought along a friend, Kayleigh Spowart of We County Accounts Ltd., to discuss:

- How to build confidence without getting stuck in the hamster wheel of "needing to know more."

- Dispelling the marketing myths that new bookkeepers make when they enter entrepreneurship.

- What to do to find your brand's voice and message.

- And lastly, we answer everyone's favorite marketing question, "where do I start?"

So tune in, take notes and get ready to launch your Bookkeeping business with confidence!

Episode Highlights And Takeaways:

00:00 Introduction

00:52 Kayleigh loved her corporate career as an accountant, but after giving birth to her second child, she knew it was time to launch her business. Listen as she shares how she built her business and confidence while on maternity leave.

03:25 Are you looking for a sign that it's time to add the title of a business owner to your resume? Listen as we share our personal experiences and what led us to take the plunge.

06:20 Recognizing your transferrable skills is critical in any career, but often we need to learn how to believe in our skillset. In this talk, Kayleigh shares how she overcame Imposter Syndrome through focus. She'll explain how you can do the same to feel capable no matter your situation.

10:30 It's too easy to get caught up in the "I need more" mindset. Learn how to recognize fact from fiction and avoid procrastination disguised as learning.

10:45 The mystery of marketing as a new entrepreneur- Kayleigh dispels the myths we tell ourselves and shares what's working now in marketing for Bookkeepers.

14:06 Your first post is like your first kiss; it's awkward, nerve-wracking, and can easily be a disaster IF you overthink it. Hear how Kayleigh took that first step to find her brand's voice and message and why documenting your journey is crucial to your success.

16:03 Stuck on finding your brand's personality? Listen as we share tips on finding your unique voice and message and what you do when you're stuck in a creative rut.

20:09 Social media marketing has become so cumbersome that we need to remember its primary purpose. Kayleigh shares how to keep the social aspect of social media, plus the one key factor you must consider when marketing your service.

27:35 Launching your Bookkeeping Business? Here is how you can start marketing today, even if you have 0 followers and 0 reach.

Resources:

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About our sponsor

Get a 30 day free trial and two months' half price of Go Proposal by going to bit.ly/6FBGP

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Connect

Connect with Jo Wood and Zoe Whitman in The 6 Figure Bookkeepers' Club on Facebook at 6figurebookkeeper.club

The information contained in The Bookkeepers' Podcast is provided for information purposes only. The contents of The Bookkeepers' Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers' Podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of the Bookkeepers' Podcast. The 6 Figure Bookkeeper Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of the Bookkeepers' Podcast.

Find out your next step in bookkeeping.

Free calls and books. https://bookkeeperssupport.com

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Philippa Haynes joined Jo Wood & Zoe Whitman for Bookkeepers' Bootcamp to talk about how to show up for your personal and business brands

The information contained in The Bookkeepers' Podcast is provided for information purposes only. The contents of The Bookkeepers' Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers' Podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of the Bookkeepers' Podcast. The 6 Figure Bookkeeper Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of the Bookkeepers' Podcast.

Find out your next step in bookkeeping.

Free calls and books. https://bookkeeperssupport.com

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Ashley Leeds will be joining Zoe for Bookkeepers' Bootcamp to talk about how bookkeepers can build a personal brand on LinkedIn.

In this conversation, Ashley and Zoe discussed:

- How to curate your LinkedIn feed so you're part of the right conversations

- What it means to have a personal brand

- Why your personal brand and reputation matter

- How to define your core values

- Why we shouldn't worry about everyone working with us

- How to get comfortable with getting known

- How to get started on LinkedIn

- How to be consistent on LinkedIn

- What gets engagement on LinkedIn

Find out more about Ashley Leeds at 15mins.day

Buy Ashley's new book 15mins.day/book

Read Ashley's blog 15mins.day/blog

Find out more about Jo and Zoe by following us on YouTube.

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Community

Join our free community, The 6 Figure Bookkeepers' Club on Facebook at 6figurebookkeeper.club

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Book

Order your copy of our bestselling book, The Bookkeeper Rises from Amazon

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Courses

Find out more about The Bookkeepers' 6 Month Success Programme at 6figurebookkeeper.com/6

Join our Bookkeepers' Startup programme at 6figurebookkeeper.com/startup

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About our sponsor

Get a 30 day free trial and two months' half price of Go Proposal by going to bit.ly/6FBGP

------------------------------------------

About us

See a full list of courses and ways to work with us at 6figurebookkeeper.com/links

Join our free community and take our free training at 6figurebookkeeper.com/links

-----------------------------------------------

Connect

Connect with Jo Wood and Zoe Whitman in The 6 Figure Bookkeepers' Club on Facebook at 6figurebookkeeper.club

The information contained in The Bookkeepers' Podcast is provided for information purposes only. The contents of The Bookkeepers' Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers' Podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of the Bookkeepers' Podcast. The 6 Figure Bookkeeper Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of the Bookkeepers' Podcast.

Find out your next step in bookkeeping.

Free calls and books. https://bookkeeperssupport.com

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On this episode of The Bookkeepers' Podcast, Zoe Whitman was joined by Rachael Howourth and they discussed how bookkeepers can charge more for BOOKKEEPING Services.

Rachael is a sales coach and business mentor. She helps them to package their services and sell them with confidence. Rachael teaches permission based selling and how to sell in a way which feels good.

During the interview, Zoe and Rachael discussed:

What it means to package services and how to do that

How to move from selling a service to selling a package

What to do if you're uncomfortable quoting your high price

How to watch sales calls back and what to look for

Why sandwich-selling doesn't work

How to brag about yourself without feeling icky

How testimonials will boost your confidence

What to do if you've been underpricing and you need to increase your pricing

Why bookkeepers make great mentors

How mentoring can build your skillset as a bookkeeper

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Rachael Howourth

Find out more about Rachael by connecting with her on Instagram @Rachael Howourth

Connect with Rachael on Facebook and LinkedIn.

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Mentoring with Enterprise Nation

Find out more about mentoring with Enterprise Nation here: @Enterprise Nation TV

https://www.enterprisenation.com/help-to-grow-mentor/?utm_source=local_leader&utm_medium=refferral&utm_campaign=helptogrow&utm_content=rachaelhowourth

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6 Figure Bookkeepers' Club

Connect with us in The 6 Figure Bookkeepers' Club on Facebook at 6figurebookkeeper.club

Visit us at 6figurebookkeeper.com

Order your copy of The Bookkeeper Rises at 6figurebookkeeper.com/shop

Find out about our courses at 6figurebookkeper.com/courses

The information contained in The Bookkeepers' Podcast is provided for information purposes only. The contents of The Bookkeepers' Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers' Podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of the Bookkeepers' Podcast. The 6 Figure Bookkeeper Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of the Bookkeepers' Podcast.

Find out your next step in bookkeeping.

Free calls and books. https://bookkeeperssupport.com

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This video is a recording of a talk Jo Wood and Zoe Whitman gave at Accountex Manchester in November 2022.

They discussed the hourly rate for bookkeeping and the differences between what is charged by bookkeepers and accountants in the UK, why those differences might exist, and how to charge more for the bookkeeping service you provide.

In the talk they discussed the results of a pricing survey they ran for bookkeepers and accountants in the 6 Figure Bookkeepers' Club their free Facebook Community.

Find out more about Jo and Zoe by following us on YouTube.

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Order your copy of our new book The Bookkeeper Rises at 6figurebookkeeper.com/shop

Find out more about The Bookkeepers' 6 Month Success Programme at 6figurebookkeeper.com/6

Join our Bookkeepers' Startup programme at 6figurebookkeeper.com/startup

------------------------------------------

About our sponsor

Get a 30 day free trial and two months' half price of Go Proposal by going to bit.ly/6FBGP

------------------------------------------

About us

See a full list of courses and ways to work with us at 6figurebookkeeper.com/links

Join our free community and take our free training at 6figurebookkeeper.com/links

The information contained in The Bookkeepers' Podcast is provided for information purposes only. The contents of The Bookkeepers' Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers' Podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of the Bookkeepers' Podcast. The 6 Figure Bookkeeper Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of the Bookkeepers' Podcast.