In many episodes of The Brand Ambassadors, the topic of social media has been discussed to varying degrees and the importance it plays with audience outreach and engagement.
The world today is getting noisier and louder every minute. The Internet adds content for public consumption every second and it all competes for the attention of all kinds of audiences.
The strength of one’s brand lies in its ability to demonstrate its capabilities, communicate successfully with customers and stakeholders, and display personality and authenticity.
According to the National Institute of Mental Health, fear of public speaking is the most common phobia, surpassing even the fear of death. While writing a speech is not nearly as debilitating, it can still be a major pain in the neck.
56 min
About The Brand Ambassadors
From the publisher's feed
PR and communication have bad raps as being frivolous ways for businesses to burn overhead dollars. The Brand Ambassadors will show listeners the best way to incorporate PR into their operations, whether a startup or a Fortune 500 firm.
Host Merritt Hamilton Allen is an economist by training and a PR executive by accident. She will give listeners expert advice on focusing their PR energy and money. She will be joined by co-host Gary Potterfield, who is an expert in integrating business goals into compelling creative campaigns.
Every firm has a compelling narrative that sets them apart from the crowd. Everyone, whether an intern or the CEO, can advance their career and their business by blending their own background into their firm’s narrative through strategic storytelling.