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The Brand Ambassadors
By Merritt Hamilton Allen and Gary PotterfieldBusiness
The Brand Ambassadors episodes
- 55 min
- 56 min
- 56 min
- 56 min
- Getting Your Media Relations RightThere’s more to media relations than a few snappy press releases and Twitter direct messages to reporters. Effective media relations pros know that reporters and editors want relevant stories and content formatted to their outlets’ needs.56 min
- Event-Based BrandingWhether you love them or hate them, trade shows and special events are truly unique communication options for engaging, face-to-face marketing.53 min
- Building a Social Media CampaignIn many episodes of The Brand Ambassadors, the topic of social media has been discussed to varying degrees and the importance it plays with audience outreach and engagement.56 min
- Strategically RealisticSuccessful people - whether they are in public relations, startups, government and so on - will always tell you their success depended on having a solid strategy. However, a lot of them won’t say how realistic and practical their strategies were.56 min
- Digital Signage and Your BrandEvery time technology brings us new ways to communicate, marketing and public relation pros have found ways to integrate that tech into their strategies for getting messaging in front of audiences.56 min
- Branding Through Social Media CommunitiesPart of developing a strong brand involves knowing your audiences and having a reliable outlet for authentic communication.55 min
About The Brand Ambassadors
From the publisher's feed
PR and communication have bad raps as being frivolous ways for businesses to burn overhead dollars. The Brand Ambassadors will show listeners the best way to incorporate PR into their operations, whether a startup or a Fortune 500 firm.
Host Merritt Hamilton Allen is an economist by training and a PR executive by accident. She will give listeners expert advice on focusing their PR energy and money. She will be joined by co-host Gary Potterfield, who is an expert in integrating business goals into compelling creative campaigns.
Every firm has a compelling narrative that sets them apart from the crowd. Everyone, whether an intern or the CEO, can advance their career and their business by blending their own background into their firm’s narrative through strategic storytelling.
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