Partner marketing focuses on communicating value to, with and through resellers, distributors, alliance partners, agents and other third-type companies to help market and promote your organization.
There's more to a small business than a great idea that people are excited about. It takes business savvy, sales funnel strategies, product or services delivery processes, financing. It takes guts because starting a business is really a leap of faith.
Whether your business is small, medium or large, an effective content marketing strategy is an essential element of getting your company and its message noticed.
So, everyone in the company is on the same page, and each employee's personal brand fits the corporate brand like a glove. Great! All you have to do now is turn that brand goodness into a big, lucrative government contract.
Success in today’s business environment requires adapting to change. Change can be driven by any number of factors, including technology, market demand, government policies, mergers and acquisitions.
PR and communication have bad raps as being frivolous ways for businesses to burn overhead dollars. The Brand Ambassadors will show listeners the best way to incorporate PR into their operations, whether a startup or a Fortune 500 firm.
Host Merritt Hamilton Allen is an economist by training and a PR executive by accident. She will give listeners expert advice on focusing their PR energy and money. She will be joined by co-host Gary Potterfield, who is an expert in integrating business goals into compelling creative campaigns.
Every firm has a compelling narrative that sets them apart from the crowd. Everyone, whether an intern or the CEO, can advance their career and their business by blending their own background into their firm’s narrative through strategic storytelling.