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The Brand Ambassadors
By Merritt Hamilton Allen and Gary PotterfieldBusiness
The Brand Ambassadors episodes
- Expanding Your BrandGrowth is great, right? Sometimes, companies grow right past the products and services they started out with. And then it's hard to explain what exactly your company does.54 min
- Introducing The Brand AmbassadorsJoin hosts Merritt Hamilton Allen and Gary Potterfield as they bring their combined decades of public relations expertise to the airwaves. Merritt and Gary started Vox Optima in 2005 and they work on three continents and in every U.S. time zone.56 min
About The Brand Ambassadors
From the publisher's feed
PR and communication have bad raps as being frivolous ways for businesses to burn overhead dollars. The Brand Ambassadors will show listeners the best way to incorporate PR into their operations, whether a startup or a Fortune 500 firm.
Host Merritt Hamilton Allen is an economist by training and a PR executive by accident. She will give listeners expert advice on focusing their PR energy and money. She will be joined by co-host Gary Potterfield, who is an expert in integrating business goals into compelling creative campaigns.
Every firm has a compelling narrative that sets them apart from the crowd. Everyone, whether an intern or the CEO, can advance their career and their business by blending their own background into their firm’s narrative through strategic storytelling.
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