Today Rock Fight's resident brand, culture, and media experts, Shawnté Salabert and Producer Dave, join Colin to review some recently released outdoor brand videos by On, Puma, & Outdoor Research.

First the hosts rely on their experience working in the outdoor industry and media to breakdown what makes a great brand video including the best way to deploy these types of brand assets and what we should expect from the finished product. (02:26)

Then they take a detailed look at the following videos:

• On: Dream Together, with Zendaya (22:43)
• Outdoor Research: Rooted (35:51)
• Puma: Go Wild (44:15)

After offering a detailed description of each video Colin, Shawnté, and Producer Dave give their thoughts and then rate each video with a thumbs up or thumbs down. Which will be their favorite? You'll have to listen to find out!

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