The Bright Balloon

In this curated episode by Bri of Elevated Impressions / BWise Consulting, she is answering tons of questions that listeners wrote in with! We're talking about mistakes, retail, growth, organization and a whole lot more! We end with some rapid-fire questions and rapid-fire answers. Here are some of the highlights:

• What she'd do differently
• Pricing transparency & calculations
• Inventory management
• Handling the business, instructing & her home life
• The best investment she's made in the business
• How to get large jobs
• Where she's teaching next

And in the UGlu Hotline, we've got a tip for balloon stuffing!

RESOURCES MENTIONED:

Presenting sponsor: 17hats (get 50% off your 1st year)

Curated Month by: @elevatedimpressionsma

smallbusinesslegacy.com

Other sponsors & resources:

Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST)

Courtney Lynette Creative Co

2025 Bright Balloon Business Planner

UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)

Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514

Balloon Boss Mastermind & Summit

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@thebrightballoon

The Bright Balloon on YouTube

In another curated episode by Bri of Elevated Impressions / Be Wise Consulting, we are talking about teamwork and friendship! Let's face it, sometimes we can get lonely, frustrated and feel isolated in this industry, so these two guests came on to share how they've created a support system in one another and how their different personalities prove that opposites really do attract.

We'll hear where they met and how their friendship developed, then Bri shares how Jenny was the first person she went to for advice when she got her initial opportunity to teach. We chat about teaching a lot, in fact, and how well they teach together despite their strong relationships with different manufacturers.

Then, before we hear about the list of events these brilliant women are teaching at, Bri, Jenny and I also talk about what types of jobs need extra support from your balloon friends and what those dynamics should and should not include.

Lastly, don't miss the hint they drop at the end about a very special project that they're working on together to benefit our industry!

Then in the UGlu Hotline, hear a nice tip for removing UGlu dashes from your backdrops.

RESOURCES MENTIONED:

Presenting sponsor: 17hats (get 50% off your 1st year)

Curated Month by: @elevatedimpressionsma | smallbusinesslegacy.com

Other episodes with Bri

Other episodes with Jenny

Other sponsors & resources:

Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST)

Courtney Lynette Creative Co

2025 Bright Balloon Business Planner

UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)

Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514

Balloon Boss Mastermind & Summit

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50 Ideas for Email Marketing | Join the Bright Balloon email list

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@thebrightballoon

The Bright Balloon on YouTube

It's here! My biggest job of the year and I'm sharing what I've changed and learned since last year! Also we start building TODAY so you can follow along on Wisconsin Balloon Decor on Instagram stories.

In this first curated episode by Bri of Elevated Impressions / Be Wise Consulting, we hear from her and her friend Jamie about creating mutually beneficial relationships with other vendors in the event industry. It's an episode full of tips like:

• How to initiate a connection
• What kind of traits stand out to event planners
• Industry research & immersing yourself in your community
• Requesting tours of local venues
• Getting other vendors to sell your services
• Preferred vendor lists & which ones you actually want to be on

There is SO much to digest from this conversation and I know there's something for you to take away from it no matter where you are in your business or what kind of region you live in. You'll hear Bri and Jamie each give their perspectives on what they would look for in each other's roles, their preferred payment processes and a couple of clear action items you can implement right away.

And in the UGlu Hotline, hear about another very cool way to be involved in your community!

RESOURCES MENTIONED:

Presenting sponsor: 17hats (get 50% off your 1st year)

Curated Month by: @elevatedimpressionsma

Other sponsors & resources:

Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST)

Courtney Lynette Creative Co

2025 Bright Balloon Business Planner

UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)

Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514

Balloon Boss Mastermind & Summit

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50 Ideas for Email Marketing | Join the Bright Balloon email list

Freeform Freedom | More courses

@thebrightballoon

The Bright Balloon on YouTube

I love any time a manufacturer comes on the show to share some insight into what they have planned to help our industry! This episode was recorded live at Fulcrum 2025, and we hear about the new products, new people and new things happening with Anagram!

My ears definitely perked up when they mentioned the number of new foil designs and new formats they have coming for us this year… but we'll also get to hear more about their launch into latex. Learn about what "better together" means for them; how many latex colors are on the way; how they perform with helium, Hi-Float and Hi-Shine; and the size range.

Then we wrap up by talking about the kinds of opportunities balloon decorators have with the closing of Party City.

Anagram is investing in everything from innovation, to engineering, to industry education and their confidence in their quality is well deserved.

And in the UGlu Hotline, hear a tip for getting yourself some video content for social media.

RESOURCES MENTIONED:

Presenting sponsor: 17hats (get 50% off your 1st year)

Anagram

Other sponsors & resources:

Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST)

Courtney Lynette Creative Co

2025 Bright Balloon Business Planner

UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)

Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514

Balloon Boss Mastermind & Summit

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50 Ideas for Email Marketing | Join the Bright Balloon email list

Freeform Freedom | More courses

@thebrightballoon

The Bright Balloon on YouTube

I knew nothing about business credit before this interview, so if you're in the same boat - listen in on how you can essentially grow your business using other people's money! Sheila and I also talk about retail, multiple locations, growth, advertising classic decor and so much more.

I've met Sheila at Balloon Boss Summit but haven't been able to attend any of her sessions so I was thrilled to finally have her on the podcast. Hear about how she was inspired to start her business, how quickly it expanded and some of the things that she and The Balloon Squad are exploring now after so much growth.

Then she practically knocks my socks off when she shares how her balloon subscription program works!

We wrap up by talking about the business credit and you'll hear why she considers it "good debt", the cute story that introduced her to the idea, how utilizing business credit is a part of her everyday life and what it's allowed her to introduce at her Columbia, SC, headquarters… The Business Bestie Retreat!

And in the UGlu Hotline, hear a tip for building community over competition.

RESOURCES MENTIONED:

Presenting sponsor: 17hats (get 50% off your 1st year)

theballoonsquad.com | businesssuccesssquad.com | Business Success Squad Community

Other sponsors & resources:

Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST)

Courtney Lynette Creative Co

2025 Bright Balloon Business Planner

UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)

Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514

Balloon Boss Mastermind & Summit

- - - -

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50 Ideas for Email Marketing | Join the Bright Balloon email list

Freeform Freedom | More courses

@thebrightballoon

The Bright Balloon on YouTube

If you've ever wanted to hire a freelance balloon artist, or be hired as a freelance balloon artist, this episode is for you! I get all the details about how Jules travels and country and helps other balloon businesses while managing her own balloon business, too.

We cover everything you need to know about this new perspective of balloon decorating, including details about the kinds of tasks she's helped with, accommodations, travel, food and how to actually get known as a freelancer.

It was so fun to hear about yet another way to make balloons (and your balloon business) work for you and your life!

Then in the UGlu Hotline, hear a tip for having your QR code readily available.

RESOURCES MENTIONED:

Presenting sponsor: 17hats (get 50% off your 1st year)

@partyperksstl

Other sponsors & resources:

Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST)

Courtney Lynette Creative Co

2025 Bright Balloon Business Planner

UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)

Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514

Balloon Boss Mastermind & Summit

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50 Ideas for Email Marketing | Join the Bright Balloon email list

Freeform Freedom | More courses

@thebrightballoon

The Bright Balloon on YouTube

When I reflect on all the exciting things happening with the podcast, not only am I incredibly grateful, but it's also really fun to look back at how it all started. So in this episode, I'm re-listening to my first handful of episodes and asking myself, "Do they still hold up?!" I thought before listening that I had a pretty good idea of what I said in these early episodes, but I actually kind of surprised myself sometimes!

Listen in as I share the details on what has stood the test of time… and what I have a new way of thinking about. Here's a preview:

Stood the test of time:

• 3 important things for your Instagram
• Email signature
• Directing people to a contact form on your website
• Getting a Google Business Profile
• Instagram caption ideas & social media schedulers
• Automation ideas & endorsement for 17hats CRM
• Profit First cash flow system

I have a new way of thinking about:

• Some of the resources I created and mentioned in the early episodes
• Business email accounts
• Importance of styled shoots
• Watermarking photos

I also share my episode plan for the year, in case you're curious!

And in the UGlu Hotline, hear a tip for transporting framework in a personal vehicle.

RESOURCES MENTIONED:

Presenting sponsor: 17hats (get 50% off your 1st year)

Other sponsors & resources:

Havin' A Party Wholesale (save 5% with code BRIGHT)

Courtney Lynette Creative Co

2025 Bright Balloon Business Planner

UGlu by Pro Tapes (save 5% at Havin' A Party with code BRIGHT)

Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514

Balloon Boss Mastermind & Summit

- - - -

Get bonus episodes

50 Ideas for Email Marketing | Join the Bright Balloon email list

Freeform Freedom | More courses

@thebrightballoon

The Bright Balloon on YouTube

In our final curated interview from TUFTEX, I made a new friend in Angharad (AKA Annie) of Angharad's Party Art in the UK. I loved hearing about the similarities and differences we experience across the world!

She tells us how when she started her business, she faced a very familiar issue that we do in the states - childcare. She continues to adapt her business based on her family needs today, too, and I really appreciated her openness on this topic.

After that, we hear about her unique style, plus new types of events and trends she's seeing… and what's coming back into style! Then of course we chat about her time at the TUFTEX Experience in 2024, and how she'll be a part of it again this year.

What a fun conversation this was, and I'm so happy to have made a new friend.

Then in the UGlu Hotline, hear a tip for marketing while participating in a parade.

RESOURCES MENTIONED:

Presenting sponsor: 17hats (get 50% off your 1st year)

Curated Month by: TUFTEX | TUFTEX Experience Tickets

Angharad's Party Art

Other sponsors & resources:

Havin' A Party Wholesale (save 5% with code BRIGHT)

Balloon Suite

2025 Bright Balloon Business Planner

UGlu by Pro Tapes (save 5% at Havin' A Party with code BRIGHT)

Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514

Balloon Boss Mastermind & Summit

- - - -

Get bonus episodes

50 Ideas for Email Marketing | Join the Bright Balloon email list

Freeform Freedom | More courses

@thebrightballoon

The Bright Balloon on YouTube

In another episode curated by TUFTEX, I'm chatting with Dolly & Eddie of Delloons again! Since our last conversation with them, they've had another baby and moved into a boutique retail space… so needless to say, there's a lot to catch up on and I appreciated their honesty and openness. And don't miss a bit of behind the scenes info from them about the TUFTEX Experience!

We talk about why they decided to move into the boutique, how it happened so quickly and what financial impacts they considered in the process. I always have a ton of questions about retail, so I also ask about taking payments, walk-in traffic and what exactly they plan to sell there. They gave us the scoop on those things, but also insurance, utilities and profit margins.

Then we dive into what it's like to be a part of the TUFTEX Color Crew, and hear more about how they'll be involved in the TUFTEX Experience this year. It was another fun conversation with these two!

And in the UGlu Hotline, hear a really cool resource for getting started with implementing Profit First methods.

RESOURCES MENTIONED:

Presenting sponsor: 17hats (get 50% off your 1st year)

Curated Month by: TUFTEX | TUFTEX Experience Tickets

@delloons

Other sponsors & resources:

Havin' A Party Wholesale (save 5% with code BRIGHT)

Balloon Suite

2025 Bright Balloon Business Planner

UGlu by Pro Tapes (save 5% at Havin' A Party with code BRIGHT)

Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514

Balloon Boss Mastermind & Summit

- - - -

Get bonus episodes

50 Ideas for Email Marketing | Join the Bright Balloon email list

Freeform Freedom | More courses

@thebrightballoon

The Bright Balloon on YouTube