Have you ever heard of a customer avatar, customer persona, or something similar? It’s where we create a fictional person who becomes the outline of our ideal customer. They are the exact person that you will be selling to, marketing to, and talking to in your business or side hustle.
Join Victoria and Jess for this special Business Bible episode of She's On The Money because in this episode, they'll help you figure out the name, age, gender, and a whole fictional character that aligns with your business!

Acknowledgement of Country By Natarsha Bamblett aka Queen Acknowledgements.

The advice shared on She's On The Money is general in nature and does not consider your individual circumstances. She's On The Money exists purely for educational purposes and should not be relied upon to make an investment or financial decision. If you do choose to buy a financial product, read the PDS, TMD and obtain appropriate financial advice tailored towards your needs.  Victoria Devine and She's On The Money are authorised representatives of Money Sherpa PTY LTD ABN - 321649 27708,  AFSL - 451289.

See omnystudio.com/listener for privacy information.