Why do the boldest ideas drive the biggest business wins?

Live from Marketingland 2025, Nick Tran (ex-TikTok, Hulu, Samsung) breaks down all things brand and creative with Amanda Slavin (author, and co-founder of Future Frequency). 

You’ll learn:

> Why crises often spark the most innovative creative work

> How to know when bold ideas are brilliant…and when they're just noise

> The myth of chasing trends vs. the real meaning of cultural relevance

Whether you're a CMO, a creator, or someone sitting on a brave idea you’re scared to pitch, this conversation will push you to rethink what “bold” really means…and why the riskiest idea might just be your smartest one.

Customer.io⁠ is an AI-powered customer engagement platform that helps teams turn first-party data into personalized messages at scale. It enables teams to easily create and send communications across email, SMS, push, in-app, and webhooks to drive engagement and growth. Today, over 7,800 brands trust ⁠Customer.io⁠ to power their messaging. Click here for more.

Follow Nick:

LinkedIn: https://www.linkedin.com/in/nicholastran/

Follow Amanda:

LinkedIn: https://www.linkedin.com/in/amslavin/

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/