Is your sales strategy really the issue, or is it your offer?

So many business owners throw themselves into mastering sales techniques, thinking they need better strategies to make more money, but the truth is, even the best sales tactics can’t save an offer that doesn’t land with your dream clients.

If you’ve ever wondered why your sales aren't clicking, despite all your hard work, this episode is for you.

I dive into the importance of refining your offer and how to spot the common mistakes that are holding you back from making consistent sales.

Tune in now to hear why:

1. A great offer beats great sales tactics every time. 
2. Investing in professional branding or paid ads won’t save a crappy offer, and what you should do instead.
3. Messy messaging is often the reason people won’t buy, and how to tidy up your copy so it better connects and resonates better with your dream client.

Plus, you’ll hear real client stories, tips for auditing your own offers, and an invite to my free workshop, Hot Offer, where I’ll show you exactly how to create an offer that’s irresistible and set up to sell out.

This episode is full of actionable advice to help you stop spinning your wheels and start making real money with an offer that people are excited to buy. Don’t miss it!

LINKS:

• Click here to access the FREE Offer Generator [AKA Gen]
• Register for the Hot Offer Masterclass
• Apply for my mastermind Freedom Empire
• Join my VIP mailing list for exclusive access to BTS goodies
• Join the waitlist for the Bali Business Retreat
• Work with Laura

Learn more about the Wedding CEO Program

Meet Gen Bot: The $100k Offer Generator

Over the last 12 months I’ve been dabbling in the world of AI, in particular using this new era of technology to help streamline my own business and help my clients 10x their results in half the time. One of the ways I’ve been doing this is building Bots.

Bots are essentially custom GPTs that are trained in the backend to assist with something specific. For example, I’ve created Bots to help my clients create their lead magnet, generate content ideas or streamline their customer journey using my own knowledge and signature processes.

These Bots have been an incredible tool for making my client’s businesses far more simple, impactful, and saving them a shit load of time!

In this episode I share about a brand new Bot i’ve been working on called Gen. Gen has been trained using my proven methods to generate profitable, scalable offers for your business, in particular, finding you at least one business idea that has the capacity to bring in at least $100,000 each year. Wild!

Tune into this episode now to hear:

• Why Bots like Gen could be the secret to finally hitting your income goals
• How Gen has helped my clients create multi-six figure ideas for their business
• How Gen can help you refine existing offers and make them even more profitable

LINKS:

• Click here to access The Offer Generator [AKA Gen]
• Apply for my mastermind Freedom Empire
• Join the waitlist for the Bali Business Retreat
• Work with Laura
  
  

Learn more about the Wedding CEO Program

You’ve done the hard work to get someone on a sales call with you, so we don’t want to mess it up and lose them now!

Typically someone is already 90% sold on you before taking the time to chat, so our aim here is to ensure our conversion rate is as high as possible.

Now while I don’t believe in strict, word for word sales scripts there are some things you do need to focus on if you want to increase the conversion of your sales calls.

Over the years I’ve done hundreds of sales calls, I’ve also been on the receiving end of heaps as a client, and I’ve supported my clients to create their own personalised and highly converting approach for their calls too. So as you can imagine, I have so much to say on this topic.

You might think that the worst thing you can do on a sales call is to be too pushy. However, this is wrong!

In this episode, I’m going to share:

• Why your fear of being too pushy is costing you clients
• The role you need to play if you want to increase your conversion
• What to do when someone asks about the price
• Some simple questions to ask your clients to build greater connection
• How to lead the conversation without being too assertive or manipulative

Plus I share how these tweaks took my clients conversion rate from 55% to 90% in just 3 weeks!

LINKS:

• Join the waitlist for the Bali Retreat
• Connect with Laura on Instagram
• Work with Laura

Learn more about the Wedding CEO Program

Well this week went to shit. Actual, literal shit.

After landing back from Bali with a bang, my toddler ended up with gastro and totally derailed all my plans for the week.

Now a few years ago this would have rattled me and I would have been scrambling to keep the business turning while I frantically tried to look after a sick kid. I would have been stressed, feeling the pressure to get stuff done and be a present mum and also worried I wouldn’t make any money.

However, this wasn’t the case this week.

In fact, I still hit my income goals and sales targets, still supported my current clients and launched my new program - and in this episode I’m going to share how.

This wasn’t always my reality, so I thought you’d love to hear how I went from being a frazzled mess in these kinds of situations to finally having my shit together and still making money amongst the chaos.

Tune in now to hear:

• How to prepare for a launch so it runs seamlessly [no matter what’s happening BTS]
• Why it’s unsustainable for your business to be reliant on your presence and energy 100% of the time
• What to automate in your business so you can continue to make sales even when you’re offline
• The importance of prepping and scheduling content in advance
• Tips for making sales in less than 10 minutes a day
• How to fully understand and leverage from your most high impact tasks

Ready to learn what sales strategies work best for you? Join me for Playful Sales where you’ll test and try a bunch of different tactics and set your business up for success to make money even when your weeks turn to shit!

• Click here to register

LINKS:

• Join the waitlist for the Bali Retreat
• Connect with Laura on Instagram
• Work with Laura

Learn more about the Wedding CEO Program

I freaking LOVE selling in the DMs.

In fact, selling in the DMs has made me hundreds of thousands of dollars over the last few years. However, I’m still shook at how many business owners are not using this strategy in their own business.

I think a lot of people are overcomplicating what it actually means to ‘sell in the DMs’ and this is costing them dollars and clients.

In this episode I share:

• My exact process for engaging with potential clients in the DMs
• Why I tend to avoid sales calls
• The best way to communicate and sell authentically via DM
• How to change your mindset around sales so you can make more money and get more dream clients

Ready to master selling in the DMs, boost your confidence and learn a bunch of other simple sales strategies?

My interactive sales experience Playful Sales kicks off on Monday 9 September.

• Click here to register

LINKS:

• Join the waitlist for the Bali Retreat
• Connect with Laura on Instagram
• Work with Laura

Learn more about the Wedding CEO Program

I've literally just wrapped up this year's [the first ever!] Bali business retreat, and holy shitballs! It was incredible.

While I sit here reflecting on the most incredible week, I decided to hop on the mic and record an episode to share the lessons learned from spending 5 days with 12 other brilliant business women - learning, connecting, resting and resetting.

This retreat was designed to be a blend of work, rest and play. Because I know that most female entrepreneurs never take time for themselves and rarely step away from the business.

In the fast paced world of entrepreneurship, we often think that we have don’t have time to slow down— I just have to respond to those emails, I just have to cross off one more thing from my to-do list, time is money, etc.

However, what these women realised over the last few days is that slogging away on autopilot is not conducive to productivity or creativity. Because allowing your nervous system time to reset allows you to sharpen your axe and be the best business owner, and human you can be.

This episode is all about the aha moments that everyone had during this retreat and some of the new perspectives they are taking into life and business, including:

• How to stop blaming yourself when things aren’t working in the business
• Different ways you can take time for you each day, week and month
• The power of being seen amongst a group of women who get it

LINKS:

• Spots for our 2025 Bali Business Retreat go live in September. Join the waitlist here to get first access
• Connect with Laura on Instagram
• Work with Laura

Learn more about the Wedding CEO Program

Consistency is not a sexy word… but it’s probably the most underrated strategy for growing your business.

And despite people thinking that it’s the fun, sexy stuff that will make them more money, it’s often the boring, mundane day to day things that have the most profound effect.

The trouble is, many entrepreneurs aren’t willing to be committed. Maybe they try something once or twice and it doesn’t work and then they give up.

Business is a long game. And consistency is not sexy, but it’s the thing that creates the results.

In this episode I share:

• Exactly how I’ve managed to be consistent in my business over the last 4 years despite having two babies, being out of the country for months on end and dealing with a lot of personal stuff behind the scenes.
• The importance of implementing processes and systems in your business to keep the wheels turning even when you’re MIA.
• How to create a supportive, but flexible routine you can actually stick to.
• And some tips for staying committed even when you have to do the boring tasks you hate, or you’re not good at.

LINKS:

• Freedom Empire Mastermind opens for enrolments very soon! Register here to get access to all the deets
• Join Laura’s FREE weekly newsletter for all the juicy BTS goodness, VIP access to new programs and all the special offers
• Work with Laura

Learn more about the Wedding CEO Program

How many potential clients have you left hanging because you were too scared to reach out and follow up? Heaps i’m sure!

And this is not a vibe because not only does it mean you’re leaving thousands of dollars on the table but they’re also missing out on the amazing things you’re selling.

Most people avoid following up because they don’t want to be seen as pushy, so this episode is all about how to reframe your mindset on following up and create a process that feels easeful and not-at-all creepy!

In this episode, I’ll share with you:

• Why I love getting followed up
• How to nail the timing of a follow up
• What to include in your message and how to open up the conversation
• What to do if you don’t get a response
• How to create a system to streamline and track your leads

LINKS:

• Want to learn more about Laura’s mastermind Freedom Empire? Enrolments open again very soon, register here to get the deets. 
• Join Laura’s FREE weekly newsletter for all the juicy BTS goodness, VIP access to new programs and all the special offers
• Work with Laura

Learn more about the Wedding CEO Program

Ain’t nobody got time for sleazy sales, right?

So how can we make sure your messaging is connecting and resonating in the right way, with the right people without being a total ick? And how can we make sure that your clients feel totally freaking good about buying from you?

In this episode I share about the importance of using a mixture of emotion and logic in how you market, sell and onboard your clients.

Lots of entrepreneurs are currently leaning too far one way or the other in their messaging, and this is what leads to confusion and objections from potential clients or even buyers remorse [not what we want for you!]

In this episode, we’ll cover:

• What messaging you can use to tap into your dream clients emotions [in a positive way]
• How you can enable logical decision making without overloading your messaging with just features and inclusions
• Why clients often second-guess their purchases and some tips on how to address it
• Practical strategies for blending emotional and logical messaging into your marketing, sales and onboarding process to create greater conversions and happier customers

LINKS: 

• Want to learn more about Laura’s mastermind Freedom Empire? Head to Laura’s Instagram @lauracanham_ and DM her the word ‘FREEDOM’ to access all the information or join the waitlist.
• Join Laura’s FREE weekly newsletter for all the juicy BTS goodness, VIP access to new programs and all the special offers
• Work with Laura

Learn more about the Wedding CEO Program

If you feel like you’ve hit the $5 - $7k month ceiling, this episode is for you.

If this is you, then please know you’re not alone! This is almost like a rite of passage for women in business and exactly the reason why I wanted to share today’s episode with you.

This is also something I faced when I first started this business back in 2021.

Back then I was selling lots of different offers and providing heaps of different services because I thought selling more things = more money.

Oh how wrong I was.

I’ve since realised that the trick to hitting your first six figures is actually doing less, but doing it really fkn well. And this usually looks like going ALL IN on one core offer and making it as irresistible, highly converting and profitable as possible.

In this episode I’ll be sharing why having one core offer is your fastest route to $100k and how you can start to leverage your time and energy more wisely by committing to one thing for consistent income.

LINKS:

• Want to learn more about Laura’s mastermind Freedom Empire? Head to Laura’s Instagram @lauracanham_ and DM her the word ‘FREEDOM’ to access all the information or join the waitlist.
• Join Laura’s FREE weekly newsletter for all the juicy BTS goodness, VIP access to new programs and all the special offers
• Work with Laura
  
  

Learn more about the Wedding CEO Program