Michelle Van Slyke likes to be the one you call when things are broken. From Ford to Mercedes to The UPS Store, she’s got a knack for reinvigorating stalled-brands. Now, as the SVP of Marketing & Sales at The UPS Store, she’s tackling a different series of challenges, and she’s here to talk about it all: using data to listen better, tackling the franchise problem, and how she really feels about the Coinbase Superbowl QR campaign. 

Tune in to learn:

• How a managerial perspective can help with marketing problems (14:00)
• Why data can help with shifting perspective (17:00)
• Reinvigorating a national brand (19:00)
• Why to expect pushback when bringing in new ideas (20:00)
• The value of transferring skill sets (22:00)
• How sometimes a broken place is the best starting point (24:00)
• What it looks like to create a national marketing plan (25:00)
• How to listen to the best advice (30:00)
• Why it’s crucial to own your mistakes (35:00)
• What Blue Horizons is doing for The UPS Store (38:00)
• How to Create a Team Culture (44:00)

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