When you look around and notice the most successful video production businesses in your market, they probably have something in common. They have a good process for getting things done. They always seem to be refining their approach, making offers to the market, and putting content out on social media.

And this is what business is about. Growing. Change. Development. Trying something new. Not stagnating. Let’s explore the process Having ideas and then turning them into action. On this episode of The Business of Video Produciton podcast.

https://www.ryanspanger.com/

Building a successful production company demands learning more about how your mind works. And what unconscious beliefs or thought patterns you have. How they’re influencing the actions you take in your production business. And the results you get.

There’s an interesting phenomenon called the Sales Thermostat. I think it’s worth exploring on this episode of the Business of Video Production Podcast.

To learn more, visit https://www.ryanspanger.com

If you run a video production company, and want to win more corporate video work, it can be hard to know how to present yourself. What the tools are that you need. And a clear understanding of the culture and mindset of the people that you’ll be working with.

So, if you’re keen to work with corporates, to get more corporate work, to transition from other types of work, and to really grow this area of the business, check out this episode.

It’s inevitable that you’ll experience quiet times in your video production business at some point. And while it may feel terrible at the time, often this is where you learn your most important lessons. So let’s talk about how to survive the quiet times in Business. And not just survive, but in time, actually take the incredible opportunity for learning and growth and transformation this experience gives.

Podcast Episode Page: https://www.ryanspanger.com/podcast/episode7

Video Production Business Coaching: https://www.ryanspanger.com/coaching

Ernest Hemingway, A Farewell to Arms - https://www.goodreads.com/book/show/10799.A_Farewell_to_Arms

There’s a lot of common wisdom that you hear from people, like Business Coaches and Experts and Consultants and Authors. And there’s some popular although cliched advice that you often hear:

Things like, “work on your business not in your business”. And the really popular one - “you need to get off the tools”.

What’s your relationship like with the Sales process in your video production business?

Do you feel confident with it?

Is it something you enjoy?

Or do you treat it like a necessary evil?

Many production company owners have an uncomfortable relationship with Sales.

I did for many years. Because I got into the industry to make films. I didn’t see myself as a sales person.

Things only changed for me once I worked out a way of selling that was natural and authentic for me.

So lets’s talking about Sales. On this episode of the Business of Video Production Podcast.

Show notes at https://www.ryanspanger.com/podcast/episode5

Pre-Suasion by Dr Robert Cialdini

Carl Rogers' Core Conditions

When you hear the word ‘wealth’, everyone has their own definition. Some talk about having freedom as wealth. They talk about time, or they talk about their family. Even the ability to fully experience life.

And some talk about wealth in its classic sense. So today we’re gonna talk about money. Which is, ultimately, why you’re investing all this time, energy and resources into your business on this episode of the Business of Video Production podcast.

https://www.ryanspanger.com/podcast/episode4

Who does the work in your video production company? Do you have a team that you’ve gathered together? People who have different skills in different areas that make the sum greater than its parts. Or are you a bit of a lone wolf, and do it all yourself?

There’s no one right way. I can only tell you what’s worked for me. But I just don’t know if you can do it completely alone. If you’re not able to ask for help, and bring people into your world to support you, I think you’re putting a cap on what you can achieve.

So, in this week's episode we explore some of the challenges and benefits of building your video production team.

Learn more at ryanspanger.com

How do you approach the process of working on your video production business? Do you have a system to help you identify what areas need attention? Do you just go on instinct? Or do you just get so swept up in the doing: writing quotes, doing pre-production. The shoot. The edit etc. And then working on the business ends up taking a back seat?

What’s been helpful for me is having a Framework - a birds eye view - of all the different moving parts in my production company.

The value of using a Framework is that it:

Download a copy of the framework at ryanspanger.com/framework.

'The Business of Video Production' podcast covers all the things you need to focus on to help you build a great video production business including strategy, marketing, sales, delivery and mindset.

Through the series we will explore topics important to a videographer such as how to:

If you don’t know me yet, I’m Ryan Spanger. I own a video production business in Melbourne. Australia called Dream Engine.

I started the business over 20 years ago, and during that time I’ve built and refined a system that consistently delivers high quality leads, and produces work that makes clients happy and that has them sticking around for years.

The reason why I made this podcast is that I want to make running a video production company easier for filmmakers and production company owners.

I’ve run a video production company for a long time. And I’ve figured out a system that works really well. And that’s what I’m going to share with you. So I hope you enjoy the podcast.