The Cardone Zone

We all need to be tough on ourselves. That means being honest with ourselves. Taking a hard look at our environment, situations and how we are acting and making decisions. You need to make sure you are protecting yourself and personal environment. And sometimes, many times in fact, that will involve making hard decisions. The right thing is almost always the hardest thing to do.

You need to know these three simple strategies that are either making your business or killing it. These mistakes have nothing to do with your actual sales process and everything to do with it.

Mistake Number One: People have no idea who you are You need to get attention for yourself and your business. Plan how you're going to advertise and then take action – get the word out. For example, it can be as easy as attending a high-profile event and taking a picture that you post on social media. By aligning your brand with a higher profile one you get their juice and audience.

Mistake Number Two: You're not getting in front of qualified customers Find your target. Get in front of them and sell. People constantly underestimate the importance of being around people. You can't be a homebody. Get out and move around. It's not the five people you know that determine your net worth. It's the five customers that you sell and close that deliver your net worth.

Mistake Number Three: You're not making an impression You need to concentrate on getting attention. Make an impact that will last forever in the customer's mind. Figure out your hook to get attention. How will you stand out against the herd in a good way? If you're presenting to a wealthy person that meets hundreds of fund managers how will you introduce yourself to stand apart? That hook is what will last in that person's mind.

Pay attention to these traps and avoid them. Make a plan. Practice and perfec

To be successful in, and at, life and create what will truly make you satisfied, you need to visualize it. Your life isn't your job, it's not your marriage, it's not your kids or the people in it. Don't limit yourself. Visualize and plan who you want to be, and how you want your life to be.

1. Prioritize the life you want. This is not putting your family first, your role as a husband or wife first, or even your role as a parent. It's putting yourself first and understanding what you need. By being whole, you'll enjoy others and situations as a compliment to your prioritized life, and not a "fix" to complete you.

2. Identify and avoid situations that aren't good, but occurring over and over. Stuck in traffic constantly and getting home angry and frustrated? Change it. Move closer to work. You can't be a good partner, parent or contributor if you are shut down, angry, and upset. Is your health upsetting you? Fix it, do what you need to do to feel better about yourself or take action to heal.

These are not short-term fixes or goals. Create a life that no one can destroy. The potential is in all of us. Make a decision and commit. Pursue living a great

The vast majority of good real estate is bought by, and owned by, the super wealthy. Not wealthy individuals, but mega-wealthy companies like Blackstone, Allstate and Met Life.

And, the reason they have preferred access to these deals is that Wall Street wants you to keep investing how you have been.

Wall Street wants you to buy a house, a duplex, and invest in a 401K or a Keogh plan. They don't want you investing with someone like Grant Cardone or in real estate.

In fact, they've stacked the deck against you. if you make less than $200,000 per year, you wouldn't qualify as an accredited investor to invest in these large real estate deals. This type of investor can invest in an accredited fund which costs very little to establish. Which, in turn, is very lucrative to those putting it together. Compare that to a non-accredited fund which can cost $500,000 to $1 million. There's no incentive to create that type of fund usually. The costs are too high.

Grant is changing all of that. He's taking on Wall Street and is creating his first non-accredited fund right now. And, the investment will be an equity investment – meaning you have the benefits of owning. You'll receive depreciation, cash flow, and appreciation.

Cash is king. You've heard this expression, time and time again. But the truth is, cash is not king. Cash flow is king.

Inflation makes your money worthless. It takes eight times the money to buy the same product or service today as it did in 1958. That means, what your $1,000 bought back then, it takes $8,269 to buy the same thing, today.

You need to invest your money to have it be worth anything. Cash does no good in the bank.

Here's what to do with your cash:

1. Invest in yourself to increase your income 2. Invest in your business to increase your income 3. Invest in real assets that produce cash flow

Make sure to take your cash and buy things with it that will make you more cash!

$1 million is not a big enough goal because it doesn't give you enough money to live on if you live 20-25 years. If you just want to make $10k a month, you give the government $4k a month you spend $6k on house, car, insurance and you're out of money.

Here is the plan we made for Jarrod that made him a millionaire:

1. The right target is $10 million: Don't be selfish and say you don't need a lot, you owe it to your children and your parents.

2. No consumption at this level: Don't buy stuff to show off, Jarrod buys suits for less than $500, he leases his car, he rents his home—he's not driving around in a Lambo.

3. Stay broke: Use the 40% rule, you need to make as much income as necessary to store 40% of it.

4. Invest: This is the only thing that multiplies your money

5. Repeat: Earning money and investing it isn't a one-time thing, it needs to be an on-going thing.

Listen to Grant and Elena Cardone take callers questions on love, relationships, business, and social media. Elena even make cold calls to sell 10X Boot Camp tickets! If want to get on the same page as your partner, you need to discuss what you want and need—and even write out those wants and needs to see if you are on the same page!

Stress test for buying real estate: 1. Does it provide cash flow with at least 4-8% a year (if it provides more than 8% you need to look with some magnifying glass cause there is probably something wrong!) 2. Time/money - is this going to be worth your time? 3. Do you love it? 4. Can you exit? Can sell the deal at any time?

If a deal makes 28% but that's only $100 that's not a good deal. How many doors/units/tenants you have is the most important number in real estate.

Classes of properties: A - (could be triple A) new or 1-3 years old B - 3-20 years old caters to mix of white and blue collar, overall nice mix of cashflow and appreciation, returns of 5-7% before appreciation C - 20 + years old D - Inner city, tough markets

Inflation is decreasing the value of your money. Know how to calculate the future value of your money, so you can make sure to invest in the right vehicles to always have cash flow.

You're at 1 of 3 points in your life right now:

#1 Basic Needs #2 Reinvesting #3 Multiplying

When you're at basic needs, you're only getting enough to survive, you're never improving your life. When you finally start to reinvest in you, you begin to grow. Investment leads you to be able to multiply what you have.

Tie your sales to finances and you'll make more money, be more motivated, and be able to help other people