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Why are you making it so freaking hard for people to buy from you?
This is literally what I tell people everytime they come to me saying they’re not making enough income. But are you even selling tho??
Now, this is not an episode on sleazy, pushy sales tactics. I don’t believe in sales scripts or one sized fits all processes, so i’ll be sharing different ways to sell, in a relaxed way where you feel good.
I see so many people freak out when they hear the word ‘sales’, but it doesn’t have to be that way.
If you have something that people want/need, you have to tell them. And telling them is basically selling. It gets to be that easy! Because everytime someone comes, wants what you have and you don’t tell them how to get it - they miss out. Everytime you stop yourself from telling them it is the perfect fit - they miss out.
In this episode I share how you can make it super easy for people to buy from you. And most importantly, how to make it feel fun for you.
Don’t forget to join ‘Hot Offer - The Masterclass’ which is happening on 14 November. It’s totally FREE and will be the perfect thing for you to dive into after this series.
In this session I’ll be sharing the secret to creating droolworthy offers that sell out on repeat. Because there’s absolutely no point refining your marketing, content strategy and sales tactics if there’s nothing there for them to buy orrrrr what you have isn’t juicy enough. So prepare yourself for creating your newest sell out service!
Register here: www.lauracanham.com/hot-offer-masterclass
LINKS:
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Learn more about the Wedding CEO Program
Most people just leap into making a sale. But that’s where sleazy, pushy sales tactics come from - because the client isn’t necessarily ready to buy yet.
Most clients typically need more information to make their decision and a chance to build trust with you and your brand. Are you actually worth investing in?
In order to do that, you need to create connections and build relationships.
People buy from people. So how can you create content that connects and business model that allows for genuine two way communication?
In this episode, I’ll be sharing different ways to do this for maximum impact. Tune into find out how!
Wanna learn the secret to creating drool worthy offers your clients can’t refuse? Join Hot Offer. A FREE masterclass hosted live online on Tuesday November 14.
Register here.
LINKS:
Connect with Laura:
Learn more about the Wedding CEO Program
Wanna build a community of raving fans that are always ready to buy from you?
Say hello to Hot Audience!
A brand new, 3 part podcast series to help you captivate, connect and convert more dreamy soulmate clients (with zero ick!)
I’ve noticed that many entrepreneurs are glossing over the key foundations of their business by trying to sell their offers without building their audience first. But trumbomb - there’s so much work to be done before we can even start selling.
So this series will help you see where you can improve your visibility, refine your marketing and level up your content creation to create a hot audience [AKA sustainable, thriving business]
So if you’re struggling to get clients right now, or business is a bit of a rollercoaster - stick around my love because this is what you need.
The first step to building your hot audience is getting visible. So in this episode we talk about how to CAPTIVATE more of your dream clients. This requires a marketing strategy that positions you in the right places, in front of the right people.
Tune in to learn how to get your business found more easily and be seen more consistently.
LINKS:
Connect with Laura:
Learn more about the Wedding CEO Program
You did not start your business to become a slave to the grind. You became a CEO so you could call the shots, work on your terms and live your best bloody life. So why do so many entrepreneurs end up overwhelmed, burned out and throw in the towel after just a few years? Because they forget to put life first!
In this episode, I reveal a simple 3 step process that I created to bring more freedom, flexibility and fulfilment in my business. The Life First Business Plan has also been a gamechanger for my clients and allowed them to get even greater results, whilst still priorisiting their health and happiness and family time. This includes: getting clear AF on the dream life you want, how, when and where you want to work, and then implementing some juicy new boundaries and business rules to make it happen.
To make it easy AF for you to create your own Life First Business Plan, i’ve included the exact method I share with my clients for you, for FREE! Simply download it from the link below and take notes as you listen to this episode.
I just know you’re going to love this episode. Enjoy xxx
LINKS:
Connect with Laura:
Learn more about the Wedding CEO Program
I’ve noticed a new pandemic recently and it’s spreading like wildfire. It’s this weird era of women being totally and utterly mean to themselves and i’m on a mission to stop it.
Whilst I love strategy and having a plan for all the things, if we’ve not mastered our mindset it’s pretty impossible for our business to grow. Working with my clients over the years, I constantly see women telling themselves they aren’t good enough, smart enough, talented enough, pretty enough, thin enough - all the enoughs. Their thoughts have stopped them from reaching the next level of growth.
Negative self talk has huge impacts on what you do (and most importantly, don’t do) in business so you absolutely need to master your mindset if you want to create success. In this episode I share 3 different things you can do whenever you catch yourself being a mean girl. This is not an overnight process, but it’s going to make such a huge difference for you to have a whole bunch ot tools in your toolkit. I recommend choosing the one that feels the easiest and most aligned for you and commit to the practice for a full week and see how different you feel.
LINKS:
Connect with Laura:
Learn more about the Wedding CEO Program
Freedom is my number one value in business (and should be yours too!) but for so many business owners, it’s so far from their current reality.
My signature program ‘Freedom Empire’ was created because I was sick of seeing so many entrepreneurs creating a business they resented, overworking and feeling unfulfilled. Although creating freedom can often feel like an impossible feat, I guarantee it’s what you’re desiring the most. It is the common thread that runs through absolutely everyone’s biggest goals, mission and vision.
In this episode I walk you through my signature framework ‘The Freedom Formula’ which has supported my clients to get super intentional about growing their business in a way which gets them closer to their dream life. Instead of just focussing on getting results, making more money and doing more - we focus on putting freedom first.
The beauty of building your business this way is that it feels more fulfilling, nourishing, supportive, impactful and still generates huge results. And it prevents you from comparing yourself to others, avoiding shiny object syndrome and staying focussed on what YOU want.
If you want to take these conversations deeper and really integrate this into your business, you will love Freedom Empire. Reach out if you’d like to know more and i’d love to support you in this space.
LINKS:
Connect with Laura:
Learn more about the Wedding CEO Program
I always get asked how I’ve managed to grow my online business so quickly, so I’m super pumped to finally take you behind the scenes of the last 2.5 years.
Whilst the money is always what gets everyone’s attention, it’s everything else that i’m more proud of. All the scary leaps of faiths, the growth in confidence, self-trust and lessons learned from countless fuck ups!
Since starting this business in 2021 I’ve given birth twice - so this story isn’t about how to hustle your way to success. It’s about how to get results by being intentional about what you’re doing, focussing on the things that matter and putting life first.
I’ll be sharing the 5 things that I believe were the most pivotal to my business growth so you can see what might be able to apply in your own journey. I’ve also included some questions for you to consider alongside this episode so you can also audit your own business and make some changes for growth.
BUSINESS AUDIT QUESTIONS:
Value & Client Experience
Personal & Professional Development
Offer Suite
Credibility & Authority
Team Support
LINKS:
Connect with Laura:
Learn more about the Wedding CEO Program
I think it’s important to kick off by diving deeper into what it means to be a CEO (and also what it doesn’t mean to be a CEO). I’ve worked with hundreds of women in business and they often limit themselves from reaching their true potential because of their perception of ‘success’ and all the comparison that comes with it. They also often play down their goals, aspirations and dreams because they think they’re not good enough or worthy enough. But what if you were just happy with your own version of being a CEO? And content with chasing your dreams in the way you wanted?
I used to believe that I could only be successful if I looked a certain way; if I was making a million dollars, had 50k followers on instagram, wore designer clothes and worked 24/7. But after being in business for over 5 years, I've learned that this is all total BS.
In this episode you’ll learn that you make the rules and success is determined by YOU. I hope you feel super empowered to step into your CEO power after tuning into this my love. Feel free to reach out to me on Instagram and let me know what your idea of a beautiful #ceolife looks like.
Connect with Laura:
Welcome to the CEO Show (AKA your new fave business podcast!)
In this episode, I wanted to give you a little sneak peek into what you can expect, an
opportunity to get to know me a little better and learn why I started this podcast.
I’m Laura, award winning business coach, boy mama, multi-6 figure mentor and nutella
lover. I’m on a mission to help female entrepreneurs uncomplicate the heck outta their
business and create their own version of success. I’ve supported over 400 women scale with ease, make more money than ever before AND create more freedom - and this is exactly what i’ll be sharing about on this podcast.
I wanted to create a business podcast that was fun, relaxed, raw and unfiltered, so here it is! Every Tuesday you can expect juicy episodes of no-nonsense business advice to help you skyrocket your success (with zero BS in sight). I’ll be sharing content on all aspects of being a CEO - from actionable strategy, to mindset hacks and all the tea on simply navigating being a woman in business.
As well as exciting interviews with powerhouse CEOs, I’ll also be bringing you behind the scenes into my own CEO journey (because truthbomb, I don’t always have my shit together either!) As a mum, I don’t have time for hustle or complicated, overwhelming business advice. So if you want a podcast that’s gonna keep it real, make you laugh and help you step into your CEO power (with a few cheeky swear words!) - this is for you. Brand new episodes drop every single Tuesday, so hit that subscribe button now and get ready for some fun!
LINKS:
Connect with Laura
From the publisher's feed
The CEO Show is the podcast for wedding professionals who want to make more money and create more freedom, without sacrificing more of their weekends.
Hosted by award-winning…
Expect honest conversations about the realities of running a business in the wedding industry, practical business strategy and simple tips to help you grow your income, price with confidence and create year-round revenue in your wedding business.
Whether you are a wedding photographer, celebrant, planner, florist, stylist, venue owner, videographer, DJ, content creator or another creative wedding supplier, you'll love all the hot tips that are totally relevant to this wonderful, and often crazy industry!
If you are ready to earn more, work smarter and become the CEO of your wedding business, you are in the right place.
Find out more here: www.thelovebizacademy.com.au

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