Most wedding vendors think the job starts and ends on the wedding day. Your clients disagree.

In this episode, Sam and Katy walk through the full client journey, from the moment a couple signs a contract to long after the wedding is over. They cover what clients actually need at each stage, why so many vendors lose the plot between booking and the big day, and how small gestures at the right moments turn one-time clients into people who talk about you for years.

You'll learn:

• Why the welcome experience right after booking is your biggest missed opportunity

• How to anticipate client needs before they even think to ask

• What separates a three-star client experience from a five-star one

• How the post-wedding touchpoint drives referrals more than almost anything else