🔥 Cold calling isn’t dead. Emotionless salespeople are. 🔥

In this episode, Jack Frimston and Zac Thompson break down the cold calling technique that makes grown adults open up, overshare, and say: “I don’t know why I’m telling you this.”

We’re talking therapy-inspired cold calls — using psychology, emotional triggers, and curiosity instead of cringe scripts and fake rapport.

If you’re looking for:
✅ Cold call scripts that feel human
✅ Sales questions that tap into real emotion
✅ How to build trust in 60 seconds
✅ Emotional intelligence in sales
✅ Cold calling tips that actually convert

Then this one’s for you.

👇 LINKS & RESOURCES:
📘 Get the book, Sales Is Therapy: https://shorturl.at/qZB70
📺 Subscribe for psychology-backed sales content: / @wehaveameeting

This is for anyone who’s ever said:
“I hate sounding like a robot on cold calls.”
“I want real conversations — not rehearsed pitches.”
“I wish I could just talk like a human and still sell.”
You’re not alone. We got you.

💡 Subscribe for weekly cold calling tips, mindset shifts & real scripts:
📩 Need help scaling your outbound? Visit www.wehaveameeting.com

Chapters

• 00:00:00 Introduction & The Role of Emotion in Sales
• 00:00:46 Uncovering Surface-Level Problems
• 00:02:54 Digging Deeper: Emotional and Personal Costs
• 00:04:35 The Five Whys & Getting to the Core
• 00:05:31 Co-Creation and The IKEA Effect
• 00:07:26 Practical Application: Building Solutions Together
• 00:09:37 The OARS Framework for Deeper Listening
• 00:11:21 Wrap-Up, Takeaways & Listener Challenge